1. Make Your User the Main Character
Whether a DM has a specific story he wants to tell, or intends to let the player write their own, one thing remains mostly-constant. The player is the protagonist. They are not necessarily the hero, or the “chosen one”, but the protagonist. It is this perspective that allows players to quickly get invested in their character, and the world. So much of the storytelling I see in web design would have you believe that the product they’re selling is the main character. Worse, sometimes they try to tell you that the website itself is somehow the protagonist of the story. To the Pit with that idea! Your product is just a tool in their inventory, like a handy rope, or a +4 Vorpal Longsword. They’re the ones making things happen. Remember that, and do your best to play that role. Fight against your role, and they might see you as more of a cursed weapon, to be discarded and dismantled at their earliest convenience.2. Players May Not Do What You Want
Writers have it easy-ish. They can make their characters do whatever they want, even when it doesn’t make a lot of sense for the character. (Sure, that’s bad writing, but whatever.) Dungeon Masters have to deal with real people playing characters who will do what they want, when they want. Yes, they can punish players for undesired behavior, but that’s a fast way to drive players to another game. Users are pretty much the same. Learn to adapt to the way your users want to do things. Remember that even if you have a greater narrative going on, it’s still their story in the end. They won’t always be content to go from the Home page, to the Features page, to the Buy Now page every time, in that order. They will find their own path somehow, but it will be easier on both of you if you give them more than one.3. Players Will Abuse Every System They Can
[pullquote]D&D players and users alike will eventually find the most efficient way to get something done…[/pullquote] A corollary for the point above is that D&D players and users alike will eventually find the most efficient way to get something done, and you may not like it. This is called “meta-gaming” and in D&D, it involves combining classes, special gear, and abilities to create characters that are far more powerful than they should be. In using web sites or apps, it means that if users find a way to get what they want without jumping through any hoops you have set up, they’ll do it. And they’ll get annoyed if you take their shortcuts away.4. Have a Big Plan Anyway
Good Dungeon Masters have stuff going on in their world. The players themselves may or may not decide to interact with all of the people and events around them, but “life” will go on. Usually, players will eventually come face to face with the big boss in any case, if only because that boss is bent on dominating the whole world anyway. Unless your users leave your site altogether, they’re at least going to look at your prices and a big “Buy Me” button eventually. Just because some people won’t follow the plan doesn’t mean you shouldn’t have one. Most users are less obstinate than your average D&D player, and will be glad to have a quick and easy route to their goal.5. Have Another Plan for When Things Really Break
In D&D, player’s characters can die, and they have to make new ones. In one campaign, a mistake the DM made allowed us to blow up an entire (alternate) plane of existence with most of us in it. Long story. Anyway, he was able to continue the story with new characters, and some fast adjustments to the main story between sessions. Long-time DMs learn to account for catastrophic turns of events like that one. In web design, we don’t have the option to fix things between sessions, though. The story has to keep going, even if your players are on, say, an error page. If you’re going to use storytelling as a metaphor for your user experience design, then you need to use it everywhere. The story shouldn’t end just because a link went missing. And with that, have fun. And happy adventuring!Ezequiel Bruni
Ezequiel Bruni is a web/UX designer, blogger, and aspiring photographer living in Mexico. When he’s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.
Read Next
3 Essential Design Trends, May 2024
Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…
How to Write World-Beating Web Content
Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…
By Louise North
20 Best New Websites, April 2024
Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…
Exciting New Tools for Designers, April 2024
Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…
How Web Designers Can Stay Relevant in the Age of AI
The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…
By Louise North
14 Top UX Tools for Designers in 2024
User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…
By Simon Sterne
What Negative Effects Does a Bad Website Design Have On My Business?
Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…
10+ Best Resources & Tools for Web Designers (2024 update)
Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…
By WDD Staff
3 Essential Design Trends, April 2024
Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…
How to Plan Your First Successful Website
Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…
By Simon Sterne
15 Best New Fonts, March 2024
Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…
By Ben Moss
LimeWire Developer APIs Herald a New Era of AI Integration
Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…
By WDD Staff