Aesthetic Changes
Well it seems they’re ready to re-brand themselves just a bit, because their website is taking a whole new approach to the Walmart experience. The first major change is, of course, the new look and feel of their main website. For comparison, here’s the old design:

Functional Changes
Of course, Walmart is also taking this opportunity to refine how they sell things to people. For example, a lot of your experience on the site will be affected by which Walmart locations are actually nearby, and what services they offer. I suspect the local inventory will also have a lot to do with it.
So Does It Work?
The real question is this: why bother? Does Walmart intend to distance itself from previous public perceptions? Their blog post detailing the changes reiterates the same commitment to low prices they’ve always espoused, so it doesn’t seem like they’re going for a “luxury brand” image. If they just wanted it to look better, I’d say they’ve moved laterally. The style is certainly different, and cleaner. I have no complaints about it. But as ecommerce experiences go, I didn’t see any particular glaring issues with the last design. Functionality is a different matter. If the new design system is intended to make it easier for Walmart to offer more custom-tailored shopping experiences, then I’d say they succeeded in that. It also makes the most sense as a potential reason for the whole redesign. They’re a retailer. Selling more == good. And hey, they already know the difference between things you want to buy repeatedly, and things you don’t. That’s a step up from Amazon.Ezequiel Bruni
Ezequiel Bruni is a web/UX designer, blogger, and aspiring photographer living in Mexico. When he’s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.
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