1. White and Light Color Schemes
White and light color schemes seem to be popping up everywhere. (We could probably have dedicated an entire post to this design trend because there are so many designs featuring this color trend.) The main characteristic of this design trend is an aesthetic that uses a predominant white or light color scheme. This includes the background, images and even other foreground elements. While white is a popular option, color palettes featuring soft grays, cool cream tones, and even some hardly noticeable pastels are equally impressive. The trick to using this design technique is incorporating other elements so that you don’t just end up with a “plain” white background. Including imagery that also is light or features a lot of white can bring the design together pretty seamlessly, such as the example from Verho.![verho](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/verho.jpg)
![omega](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/omega.jpg)
![alexandra](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/alexandra.jpg)
2. Data Visualization
Data, data everywhere. Or that seems to be the case anyway. With such an emphasis on data and information gathering and delivery across industries to provide valuable and reliable information, it’s no real surprise that more designs are featuring large-scale data visualizations. From maps to charts to interactive animations, a solid data visualization can help a user better understand a topic or information and provide an engaging (and memorable) way to learn about something. The downside is that it can be a rather large undertaking to manage all that data. Look for a method that allows you to showcase information in an up-to-date manner without the stress of constant management. Automated tools can help. (Google Charts is simple and pretty powerful.) There are so many different ways to create, embed and include data visualizations in a website design. The most engaging websites using this trend have dynamic information presented in the most interactive formats. Tree Tree Tree starts by asking the user to enter the location they are interested in learning more about. The result shows the wind speed using a tree with boxes that “blow” as speed increases. Users can also engage using the map at the bottom of the screen. This is data that is begging to be interacted with.![tree](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/tree.jpg)
![values](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/values.jpg)
![qravity](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/qravity.jpg)
3. Polygons 2.0
Polygon shapes in website design were everywhere in late 2017 and earlier this year. That trend continues but with a different look. Rather than piles of packed polygons to create backgrounds or other design elements, designers are picking a handful of polygons and supersizing them. These oversized shapes add a fun and funky design element that matches almost any style of project. They can be part of an overall design pattern, accent on a homepage or interesting shape container element for an image or text. What’s great about poly shapes is that they are a little different than the standard rectangles of circles that are more common and can immediate attract the attention of a user for that reason. These shapes also have a more modern feel because they are different. Polygons can feature shapes that have more distinct angles and sides such as the sharp animated triangle to the right side of The Alan Turing Institute website, simple lines that overlap for a more traditional poly feel (Evoluted) or simple shapes that help raw users into specific content (Iqor).![alan](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/alan.jpg)
![evoluted](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/evoluted.jpg)
![iqor](https://www.webdesignerdepot.com/cdn-origin/uploads/2018/07/iqor.jpg)
Conclusion
Personally, I love the white and bright design trend. With the heat of summer in full swing, these designs are appealing in so many ways. I like how versatile they are as well. A light color scheme is so readable with dark text and can work for almost any type of design project. What trends are you loving (or hating) right now? I’d love to see some of the websites that you are fascinated with. Drop me a link on Twitter; I’d love to hear from you.Carrie Cousins
Carrie Cousins is a freelance writer with more than 10 years of experience in the communications industry, including writing for print and online publications, and design and editing. You can connect with Carrie on Twitter @carriecousins.
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