Should You Sell Website Support or Maintenance Services?

Suzanne Scacca.
October 19, 2018
Should You Sell Website Support or Maintenance Services?.
By now, you’ve likely encountered and worked your way out one of the more common problems freelancers face. In moving your business model from one that bills by the hour to value-based pricing, you become a trusted resource for clients instead of one they call on to tackle nitpicky requests. As a result, everyone stops focusing on the number of hours you put into a website and starts looking at the outcomes you deliver. By setting a rate that is commensurate with the value you deliver, you’re likely to be happier with your work. But what if I told you there’s another way to increase your comfort and satisfaction as a web designer? With standard web design work, you make a living from one-off jobs. However, you can’t always predict when or how many of them you’ll have at any given time. This can lead to the dreaded feast or famine. By selling design support or maintenance services, you can give yourself a steady stream of recurring revenue that spares you from that.

Reasons to Offer Website Support and Maintenance Services

There are entire companies whose business models revolve around WordPress support and maintenance services. It’s great that there are dedicated professionals who can handle this for WordPress users who don’t know how to do it themselves, don’t have the time, or simply don’t want to. But if this is something you’re capable of doing and have an interest in, why not add it to your repertoire and become their one-stop-shop for all things website-related? Here are some reasons why I believe designers should add this service to their offering:
  • Maintenance and support work is ongoing. This translates to a steady and predictable paycheck.
  • You can automate many of these tasks, or even outsource, and still make a good profit.
  • You can pick-and-choose what kinds of support tasks you offer.
  • This enables you to be more productive and focused on your regular design work as you’re not worried about finding that next client.
  • You’ll have a hand in protecting and maintaining clients’ websites, which ensures they get the most out of it.
  • This is a great way to upsell previous or current website customers on ongoing services.
  • This is a good opportunity to turn maintenance customers into website customers.
  • You can create new website packages that include this add-on service. This’ll bring more variety to what you offer and paint your overall services in a more professional light.
Bottom line: you’ll benefit from having a predictable revenue stream; clients will benefit from having an end-to-end website service partner.

Consider the Choices: Maintenance and Support Services

The maintenance and support of a website is generally focused on upkeep that can have just as much of an impact on the user experience as the design itself. Wondering what sort of services maintenance and support entail? Really, this boils down to what’s in your wheelhouse and what you’re interested in. The list of tasks below breaks down the most common choices.

Design Updates

By creating a website update package, clients can contact you throughout the month for a set number of tasks or hours’ worth of tasks. This encourages them to keep their site up-to-date with tasks like tweaking promotional offers, uploading blog posts, reskinning the site for a special occasion, and so on.

Website Support

Website support allocates a certain number of hours every month to troubleshooting and repairs. It’s not something smaller clients will need, but medium-sized and enterprise clients would appreciate having a support line to tap into. Popcorn Web Design has a lot of niche specialties, but the Fix-It service is an interesting take on website support. Porcorn Fix-It

Website Updates

It doesn’t matter which content management system your clients use (WordPress, Joomla, Drupal, etc.), regular updates of the core software and extensions need to be managed frequently. You can automate this for smaller sites and manually test and implement these for larger ones. Distillery Creative includes bi-monthly updates within its creative and support services packages. Distillery SEO

Security Monitoring

A security scanner can handle the monitoring piece of this for you. It’ll then be your job to pay close attention to warning signs, so you can jump in and repair any sort of infection or vulnerability that might spring up. Yikes Web Design & Development bundles security, performance, and backup services into one maintenance package. Yikes Monitoring

Uptime Monitoring

Uptime monitoring is another thing you can automate with an online tool. Just watch for notifications regarding a website going down or slowing to a crawl, so you can hop inside and troubleshoot the source of the problem.

Database Optimization

Websites and their users have a tendency to save everything, even if those files are no longer in use. By offering database optimization and website cleanup services, you can ensure clients’ servers are always running as lean and mean as possible.

Website Backups

Even with the best-laid security plan and performance monitoring system, bad stuff can happen to a website, which is why nightly or weekly backups need to be generated. You can automate this through web hosting or a plugin.

Web Hosting & Domain Management

When signing on new clients, you may find they come to you without a domain or web hosting. By selling web hosting and domain management services, you can position yourself to take that off their hands right from the get-go. In addition to maintenance services, Ironistic also offers hosting. Ironistic Hosting

SEO

Search engine optimization is typically something that comes with the initial build of a website. However, that doesn’t mean that SEO stops there. This service will keep your clients’ sites in line with the latest and greatest of Google demands.

Content Marketing

Web development agencies are more likely to offer this “maintenance” service, but it is possible for freelance designers to offer it as well. You just have to decide what exactly you’re capable of handling: strategy, planning, writing, optimization, publication? As you can see, Iceberg Web Design offers a content marketing service that makes a lot of sense for designers—email newsletter design. Iceberg Email Design

Reporting

Once you hand a new website over to a client, they’re probably not going to check on the status of it often. A reporting service will not only provide them with the most pertinent details from Google Analytics, but will also inform them about performance and security. Gravitate Design places a heavy emphasis on reporting and auditing within its maintenance packages. Gravitate Reports

Wrapping Up

Rather than offer these maintenance and support services as a piecemeal “menu” that clients can choose from, bundle the tasks into related packages—starting with basic support up to a premium offering. It’ll save clients from having to guess which services they need while helping you to refine your internal process for handling them. Bottom line: if you want your web design business to be sustainable, you need predictable, recurring revenue coming through. By offering maintenance and support services, you can give your business that cushion it needs so you can more comfortably and efficiently handle the work you love. Featured image via DepositPhotos.

Suzanne Scacca

Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.

Read Next

3 Essential Design Trends, December 2023

While we love the holidays, too much of a seasonal theme can get overwhelming. Thankfully, these design trends strike a…

10 Easy Ways to Make Money as a Web Designer

When you’re a web designer, the logical way to make money is designing websites; you can apply for a job at an agency,…

The 10 Most Hated Fonts of All Time

Remember when Comic Sans wasn’t the butt of the jokes? Long for the days when we actually enjoyed using the Impact…

15 Best New Fonts, November 2023

2023 is almost over, and the new fonts are still coming thick and fast. This month, we’ve found some awesome variable…

Old School Web Techniques Best Forgotten

When the web first entered the public consciousness back in the 90s, it was primarily text-based with minimal design…

20 Best New Websites, November 2023

As the nights draw in for the Northern hemisphere, what better way to brighten your day than by soaking up some design…

30 Amazing Chrome Extensions for Designers and Developers

Searching for a tool to make cross-platform design a breeze? Desperate for an extension that helps you figure out the…

Exciting New Tools for Designers, November 2023

We’ve got a mix of handy image helpers, useful design assets, and clever productivity tools, amongst other treats. Some…

The Dangers of Doomscrolling for Designers and How to Break Free

As a creative professional, navigating the digital realm is second nature to you. It’s normal to follow an endless…

From Image Adjustments to AI: Photoshop Through the Years

Remember when Merriam-Webster added Photoshop to the dictionary back in 2008? Want to learn how AI is changing design…

3 Essential Design Trends, November 2023

In the season of giving thanks, we often think of comfort and tradition. These are common themes with each of our three…

30 Obsolete Technologies that will Perplex Post-2000s Kids

Remember the screech of dial-up internet? Hold fond memories of arcade machines? In this list, we’re condensing down 30…