8 Dead Web Trends We’re Better Off Without

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March 22, 2019
8 Dead Web Trends We’re Better Off Without.

A lot of very smart people have said that those who do not learn from history are doomed to repeat it. Other people say that nostalgia bait…ahem…“retrospectives” get a lot of clicks. They’re both right, and I thought it might be both fun and educational to take a look at some of the dead UI conventions of yesteryear. It’s good to remember why they ever lived, and how and why they died. It gives us insight into how best practices were born, and why they are the best” practices we have. It gives us context for building the future of the web. And besides, the industry gets newbies every year, and they should know some of this stuff, too. I’m glad they don’t have to suffer what we suffered, but they should know what we suffered. Friends, countrymen, Romans: we come here not to mourn these UI conventions and browser features, but to bury them.


Shhh… shhhh… it’s okay. It’s okay. It’s dead, and it can’t hurt you anymore. For everyone who didn’t have a visceral reaction just now, the <blink> tag made things do just that: blink. Off and on, there and not there. It’s almost like it was designed to hurt your eyes. Invented during the height of the early Browser Wars, the tag was an early example of browser-specific tags, and was meant to give Netscape Navigator an edge over the then-nascent Internet Explorer. I’m not saying that this decision killed Netscape Navigator, or that NN deserved to die because of it, but that’s exactly what I’m saying. (Screenshot not provided for obvious reasons.)

Flash Menus

I was guilty as hell of this one. That’s right, in the beginning, I couldn’t get the hand of animated navigation menus (read: menus having a hover state) built with JavaScript. Or DHTML, as it was called in Dreamweaver. So I used Macromedia Flash to create super fancy menus with animated buttons, and embedded them into every website header I made. I was hardly the only one. For a while, Flash-based menu templates were a cottage industry on their own. Hot tip: Never, EVER make a website menu that you can’t change by just editing a text file. The maintenance cost alone was a massive headache, and search engines never did get the hang of crawling through Flash files. Thank God for :hover. 01-flash

Frames, the Original AJAX

That’s right, kids. Before we used JavaScript to load all of our data in progressive web apps, the browser did all the work, and presumably still can. You know iframes? They used to have a big brother that was just called Frames”, and that’s what we used for basic layouts before Tables came along. The problem was that even as they allowed the browser to update just part of a page instead of loading a whole new one (sort of), they also broke several fundamental browser features, including: 

  • The Back and Forward buttons;
  • Browser history in general;
  • It was harder to copy-paste links to specific pages in a site;
  • Reloading a website certainly got a bit random, and would usually just take you back to the home page”, as it were.

Eventually the whole frameset feature was deprecated, and people mostly use iframes to load Embed content like YouTube videos. 02-frames

Image Buttons

Not long ago, flat design took the world by storm, prompting people to say things like, Wait… is that a button? Can I click it? WHY would you even use a custom cursor, there?” Before that, everyone was all about those 3D-looking buttons. Because they were fancy. Look, it started in the early 90s, and we just don’t question anything that happened between 1980 and 2005. They were just different times. Of course, CSS3 has all but killed the image-based button. When the text was baked into the image, the buttons were impossible to manage, and when it wasn’t, we had to use a thousand tricks to make them even semi-responsive. Anyone remember making a button that was one-part loooooong PNG, and one part the corners on the right? Or having a separate PNG for each corner of a button? God, we have it good, nowadays. 03-buttons


Once upon a time, before everyone started saying that image sliders were bad, HTML actually had a built-in element for making things slide around the page. It was called the Marquee tag, and people hated it long before it actually died. It was implemented in Internet Explorer in response to the <blink> tag, and was only marginally less bad for your eyes. It was abandoned and deprecated for being too distracting to users. Demos available here: https://​www​.quackit​.com/​h​t​m​l​/​c​o​d​e​s​/​h​t​m​l​_​m​a​r​q​u​e​e​_​c​o​d​e.cfm

Fancy Separators/​Page Dividers

Back before we ever started doing proper layout, people needed a way to break up long pages of text to make them less awkward to read. The <hr> element felt a little too plain to some, and so the designers of the day resorted — as they so often did — to .GIFs. They were just horizontal bars at heart, but as long as they were images, the could be as fancy as you liked. This was another trend that fell to CSS/​CSS3. Besides, when the divider is so much more visually exciting than the text, that can prove to be a bit of a conflict for the user. 04-divider

The Site Map

The Site Map used to be the be-all and end-all of navigation. Before websites had their own search functions, you used the site map to find what you needed on any given site. It was simple: all of the content was right there, and you just needed to scroll. Nowadays, a lot of sites are just too big, or too small, to ever need a site map as a UI element. They are typically still auto-generated by many CMS, but they’re used to help search engines crawl the site faster. For medium-sized websites, I think this is a feature that could come back, and it wouldn’t hurt anybody. 05-sitemap

Table Layout

Ah, table layout. It’s mocked in jokes by some, referenced only in hushed whispers by others. It was the trend that pushed web design forward, and the one that couldn’t die fast enough. It combined inline styles, a fair amount of confusion, and 1‑pixel .GIF files that somehow held the layouts together. I never really got that part. It died because CSS had floats. And though that was a dirty hack and a half, it was actually better. We only used tables for so long because browsers (cough IE cough) were slow to catch up with CSS support, but they got there eventually. The weird thing is that CSS Grid is like having tables back again, but so much better. 06-wayback Yeah, I had to use the Wayback Machine. Googling for table layouts gets you a whole bunch of articles about why you shouldn’t use them.

Ezequiel Bruni

Ezequiel Bruni is a web/​UX designer, blogger, and aspiring photographer living in Mexico. When he\‘s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.

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