4 Best SEO Tools for Web Designers
There’s a lot of overlap between SEO tools, which is why it can be so difficult figuring out which is the best to use. To simplify things, I’ve selected the 4 SEO tools that will seamlessly integrate with your design workflow and won’t break your budget.
Moz: The Best Premium SEO Tool
There’s a lot of really good competition out there when it comes to premium SEO tools, but Moz is the clear winner as far as web designers are concerned.![Moz - one of the best SEO Tools for web designers](https://www.webdesignerdepot.com/cdn-origin/uploads/2019/11/Moz-SEO-Tool.png)
- Research possible keywords;
- Analyze the rankability of your domain;
- Review your current keywords (regular and branded);
- See if you’ve earned any featured snippets, backlinks, and more;
- Snoop on the competition’s website and ranking keywords.
- Technical website audits;
- Backlink analysis;
- Missing keyword opportunities;
- Local SEO strategies;
- SERP rankings for desktop, mobile, and local.
A Word About the Competition
Mangools, Ahrefs, and SEMrush are all fantastic options if you’re trying to build higher-ranking websites and to scale up your SEO offering for clients. However, these are all truly premium solutions, so unless you’re prepared to use every feature these pay-to-play tools offer, it’s probably not worth it to open your wallet for them.Ubersuggest: The Best Free SEO Tool
You’re probably wondering if any of the leading SEO tools are available for free. There are a few, but Neil Patel’s Ubersuggest is by far the best of the litter.![Ubersuggest](https://www.webdesignerdepot.com/cdn-origin/uploads/2019/11/Ubersuggest.png)
Yoast: The Best WordPress SEO Tool
For those of you that design websites using WordPress, Yoast is a must-have SEO plugin.![Yoast Analysis Results](https://www.webdesignerdepot.com/cdn-origin/uploads/2019/11/Yoast-Analysis-Results.png)
- It allows you to assign a focus keyword, title tag, and meta description to each post or page;
- It lets you preview your Google search snippet on desktop and mobile to make sure everything fits and a featured image is present;
- It scores your page on how well it’s optimized around your keyword;
- It scores your page on other SEO factors like text length, image alt attributes, internal links, and so on;
- It scores your page on readability as well.
Google Search Console: The Best Analytics SEO Tool
You’re already using Google Analytics to review key website metrics as well as to make data-informed decisions for future design improvements. But did you know you can add Google Search Console data to your Google Analytics dashboard, too?![Google Analytics](https://www.webdesignerdepot.com/cdn-origin/uploads/2019/11/Google-Analytics.png)
- Landing page traffic and performance;
- Geo-specific data;
- Device-specific data;
- Search queries and click-through rates.
![Google Search Console Dashboard](https://www.webdesignerdepot.com/cdn-origin/uploads/2019/11/Google-Search-Console-Dashboard.png)
- Submit your XML sitemaps to Google;
- Check for mobile usability and errors;
- Quickly scan for security or speed issues (speed is currently in beta);
- Review page-specific impressions, rankings, and click-throughs;
- Track internal links, backlinks, top linking websites, as well as the text they’re using to link back to you.
Other SEO Tools Web Designers Should Be Using
There’s more to SEO than just link building and keyword optimization. Google looks for other trust and authority signals, too, when determining the rank of a website. And, as a web designer, you’re in the best position to handle this side of SEO. Here are some of the SEO tools you should be using in addition to the ones above:- SSL Certificate: If a website is on HTTP, that’s an automatic penalty. So, always make sure your websites have an SSL certificate installed;
- Speedy Hosting: Site speed is a huge deal in the scheme of things — and it starts with the quality of your web hosting plan and provider. When it makes sense to do so, power up your hosting with a CDN and caching plugin;
- Image Compression Tool: For all their worth, images can cause a lot of grief for web designers. By running each image through a compression tool like TinyJPG you can keep their size from shrinking your website’s ranking.
WDD Staff
WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.
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