4 Best SEO Tools for Web Designers
By WDD Staff
November 07, 2019
There’s a lot of overlap between SEO tools, which is why it can be so difficult figuring out which is the best to use. To simplify things, I’ve selected the 4 SEO tools that will seamlessly integrate with your design workflow and won’t break your budget.
Moz: The Best Premium SEO ToolThere’s a lot of really good competition out there when it comes to premium SEO tools, but Moz is the clear winner as far as web designers are concerned. One of the things that’s great about using Moz for SEO is that it comes with a free toolbox. Whether you need an introduction to search engine optimization or simply want to give a premium SEO tool to try, the toolbox will do the trick. With free Moz tools, you can do things like:
- Research possible keywords;
- Analyze the rankability of your domain;
- Review your current keywords (regular and branded);
- See if you’ve earned any featured snippets, backlinks, and more;
- Snoop on the competition’s website and ranking keywords.
- Technical website audits;
- Backlink analysis;
- Missing keyword opportunities;
- Local SEO strategies;
- SERP rankings for desktop, mobile, and local.
A Word About the CompetitionMangools, Ahrefs, and SEMrush are all fantastic options if you’re trying to build higher-ranking websites and to scale up your SEO offering for clients. However, these are all truly premium solutions, so unless you’re prepared to use every feature these pay-to-play tools offer, it’s probably not worth it to open your wallet for them.
Ubersuggest: The Best Free SEO ToolYou’re probably wondering if any of the leading SEO tools are available for free. There are a few, but Neil Patel’s Ubersuggest is by far the best of the litter. What’s really nice about this tool is that, although it’s simple enough to use, you can put it to work for you in a number of ways. For example, you can use the site audit tool to review current clients’ websites. If you’re looking for a conversation starter, this could be your ticket in. You’ll have insights on how well or poorly their website has done in terms of SEO, get suggestions on how to improve, and even be able to see their site speed while you’re at it. You could also use this tool for basic keyword research and recommendations, which would make it especially helpful in earlier planning stages. Or take it to the next level and assess what’s going on in your clients’ competitive markets.
Yoast: The Best WordPress SEO ToolFor those of you that design websites using WordPress, Yoast is a must-have SEO plugin. Although Yoast doesn’t help with keyword planning or backlink tracking, it allows web designers and writers to improve their search engine optimization page by page.
- It allows you to assign a focus keyword, title tag, and meta description to each post or page;
- It lets you preview your Google search snippet on desktop and mobile to make sure everything fits and a featured image is present;
- It scores your page on how well it’s optimized around your keyword;
- It scores your page on other SEO factors like text length, image alt attributes, internal links, and so on;
- It scores your page on readability as well.
Google Search Console: The Best Analytics SEO ToolYou’re already using Google Analytics to review key website metrics as well as to make data-informed decisions for future design improvements. But did you know you can add Google Search Console data to your Google Analytics dashboard, too? From here, you can pull data on:
- Landing page traffic and performance;
- Geo-specific data;
- Device-specific data;
- Search queries and click-through rates.
- Submit your XML sitemaps to Google;
- Check for mobile usability and errors;
- Quickly scan for security or speed issues (speed is currently in beta);
- Review page-specific impressions, rankings, and click-throughs;
- Track internal links, backlinks, top linking websites, as well as the text they’re using to link back to you.
Other SEO Tools Web Designers Should Be UsingThere’s more to SEO than just link building and keyword optimization. Google looks for other trust and authority signals, too, when determining the rank of a website. And, as a web designer, you’re in the best position to handle this side of SEO. Here are some of the SEO tools you should be using in addition to the ones above:
- SSL Certificate: If a website is on HTTP, that’s an automatic penalty. So, always make sure your websites have an SSL certificate installed;
- Speedy Hosting: Site speed is a huge deal in the scheme of things — and it starts with the quality of your web hosting plan and provider. When it makes sense to do so, power up your hosting with a CDN and caching plugin;
- Image Compression Tool: For all their worth, images can cause a lot of grief for web designers. By running each image through a compression tool like TinyJPG you can keep their size from shrinking your website’s ranking.
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