Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies — PHP and MySQL — which allows for dynamic content in posts, but also enables a rich ecosystem of plugins. One of the trickiest aspects of launching a website is its digital marketing, and so naturally there are a plethora of WordPress plugins that aim to take care of this for you, from a simple helping hand, all the way to full automation. Today we’re going to roundup the 10 best WordPress plugins for digital marketing.
is an excellent WordPress plugin for digital marketing. It includes a wide range of features aimed at boosting site visitors and audience. Also, some of its features are designed to make your site as aesthetically appealing as possible. Hustle comes with a set of widgets, slides, pop-ups, and shortcodes among others, This allows users to set up targeted ad campaigns and expand audience reach to generate more leads. Furthermore, the plugin provides an avenue for swift social media sharing; digital marketers can easily share their sponsored posts (or ad posts) on notable social media platforms to generate leads and facilitate client conversion.
is another essential plugin for digital marketing, and it’s a perfect tool for affiliate marketers. It serves as an extension for monitoring clicks on WP platforms. Put aptly, the plugin enables you to keep track of visitors on a WordPress site. ThirstyAffiliates is mainly known for its link management functions, as well as its redirects and uncloaking features. These typically make your site marketable, attracting affiliate marketers and bloggers alike.
3. WooCommerce MailChimp
Did you know that you can integrate MailChimp with WooCommerce? WooCommerce MailChimp makes this possible. With this integrated plugin, you can easily optimize MailChimp for your online store. The plugin allows you to set up MailChimp subscriptions for your clients, you can streamline your workflow and send those digital marketing campaigns to your customers without hassles. Also, you are provided with the opportunity to network or connect with interest groups and like minds, via the plugin’s “opt-in” options.
4. Click To TweetClick To Tweet
is another interesting WordPress plugin for digital marketing. Basically, this plugin creates ad boxes tagged “Click To Tweet” in your WP posts. By clicking any of the boxes, a reader can easily share the blog content with his/her Twitter followers; making your post accessible to a larger audience. Digital marketers operate mainly on social media; hence, this plugin provides a direct, one-click, avenue to export ad-posts to Twitter. Put aptly, your audience can conveniently share your blog posts on Twitter with ease. Click-To-Tweet boxes come in various dimensions and sizes, depending on the content, type, and length of your post.
5. Envira Photo GalleryEnvira Photo Gallery
is another WP plugin for marketers. It’s primarily designed to create photo galleries in WordPress, which is essential for digital marketing. In marketing, a picture is generally more effective than a thousand-word article. Hence, as a marketer, this plugin offers you a seamless avenue to present pictures of your goods and/or services to prospective clients. The plugin hosts a simple, yet powerful gallery builder, using a simple drag and drop function to upload photos to the gallery. Also, you can easily add metadata and links to your images/photos, to optimize search results.
A typical marketer carries out market surveys at one point or another, which can be time-consuming. However, with the WPForms plugin in WordPress, you’re duly covered. WPForms facilitates the creation of contact forms, newsletters, and other web forms. With WPForms, you can easily create web forms, in line with your needs and your target audience. So, if you’re a digital marketer looking to create forms for a market survey, user feedback/feedback report or price comparison/analysis, WPForms is an essential plugin for you.
7. Floating Social Media Icon
Just as its name implies, Floating Social Media Icon makes your social media icons float on your WordPress website. Successful digital marketing is one with a formidable social media presence. Although WordPress is essential for creating marketing sites and curating captivating ad-posts, you still need a link to social media to reach your target audience. Hence, this tool offers a straight-forward avenue for exporting WordPress content to social media platforms. This is achieved by creating social media links, which are then floated in distinctive locations on your site.
Another WordPress plugin that should be considered for digital marketing is OptinMonster. This fantastic WordPress plugin has a reputation for its lead generation features which allows you to capture email and boost sign-ups. With OptinMonster, you can create and manage signup forms that can be added after content, slide-in forms, lightbox popups, inline, and even in the sidebar. OptinMonster also comes with Exit-Intent technology which allows you to convert visitors who are about to exit your website.
9. NextScripts: Social Networks Auto-PosterNextScripts: Social Networks Auto-Poster
is another useful WordPress plugin that is aimed at promoting posts from your WordPress site to your connected social media accounts. SNAP (short for Social Networks Auto-Poster) is fully compatible with popular social media such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Telegram, Pinterest, and more. Also, your blog posts — which are automatically shared on your social media — are 100% white labeled; you don’t have to worry about NextScripts SNAP from taking the credit. This plugin is available in either a free or premium version. For the free version, users are limited to only 1 account per connected network e.g. you can only add 1 LinkedIn account, 1 Twitter account, etc., whereas the premium version is unlimited.
Saving the best for last, Sumo is an easy-to-use comprehensive WordPress plugin ideal for digital marketers. With more than 35,000 business users, Sumo makes sales conversion easier, even for newbies. Sumo can be utilized as an email marketing tool for growing your email list with timed popups. You can schedule email drips or marketing emails to communicate with your email list subscribers. Also, Sumo seamlessly integrates with WooCommerce – the WordPress ecommerce plugin. Hence, online store owners can reduce cart abandonment and increase order value by winning back customers. If you are looking for a free suite of marketing tools for your upcoming WordPress design project, Sumo WordPress plugin might be all you need. Featured image via Unsplash.