3 Essential Design Trends, February 2020
During the Winter months it’s easy to get the blues, and let that show through in design work with darker color palettes and a slower paced feel to projects. But that’s not the way projects are trending right now.
Homepage Headline Heroes
Homepage hero areas are shifting again from website entryways with plenty of text, CTAs, and options for users, to simple displays with big headlines (and maybe not much else). Use of oversized headlines and text elements make it clear from the start what a website or design is about, but doesn’t provide a lot of opportunity for users to explore without scrolling. And that might be okay. Thanks to mobile dominance, users have become accustomed to the scroll. It may even be shifting to the preferred method of digesting content. (Even more than clicks or taps.) Scroll is fast and allows users to glance at content and information with little delay or interaction. Each of the website examples below are designed for just that: Whiteboard opens with a large headline that encompasses their vision statement and nothing else. On scroll you get access to projects and a deeper dive into information about the brand. Self-Evident Poems doesn’t actually scroll but moves into prompts for usability. It’s rooted in the same homepage headline hero area that’s designed to draw you into the content. Illume has additional content below the scroll beneath a giant headline in the hero area. What this design does differently is that it does include some imagery, although it is still secondary to the text because of typography size.Peachy Tones
Beat the Winter blues with a dose of Spring color! Peachy tones seem to be everywhere. While this trend might be an evolution from other bright colors such as pinks and oranges that have been popular, it has a lot of practical application. Use it as a dominant color such as Grain & Mortar, and Monokai, or to create an accent like Kevin van der Wijst’s portfolio. Peachy tones provide plenty of options and can be more pinkish or push toward orange. The color can be highly saturated or fairly pale. The nice thing about peachy tones is that they aren’t that overpowering, and work equally well as background or foreground color. Peach can get a little tricky when used for typographic elements, depending on the font style and contrasting elements. Larger swaths of peach tend to stand up against other elements better than tiny ones. Note that even as an accent in the featured portfolio below, peach tones encompass a significant portion of the canvas. (You might also want to click through and play with that design, which also includes cool liquid animation. You can even make the peach area take up most of the screen.)Outline Fonts
This trend is exploding in use from small projects to big brands. Outline fonts are a big deal. It’s one of those trends that you would shake your head at and say “no way” if you didn’t see it in action … and used so well. Outline fonts can be a challenge. They create an effect that’s almost the opposite of the oversized typography in another trend mentioned here. But they do create an eye-catching effect that draws you into the words on screen. Outline fonts are almost always paired with the same font filled. It creates and yin and yang effect that can help keep users reading longer and engaging with content. The contrast between and outline and filled font also put specific emphasis on the bolder element in the lettering pair. The trick to making it work is not to get too crazy with the design and design outline fonts so that there’s plenty of contrast for the letters to remain readable. Fitlab is the busiest of the examples of this trend with multiple use of outline fonts and even a quick-moving video roll. Put it all together and the emphasis is on “personal” training. It works. Chilly Source uses an outline font for its brand name so that you get another intro to it without too much brand in your face. (The name is mentioned three time on the homepage.) Vitesse Trucking uses outline text to tell you what they do throughout the design. Text is information but also serves as an art element with movement in the parallax-style scrolling design. Outline type elements mirror smaller filled words and even include some layering and overlays to keep the eyes moving. It’s an interesting use of this trend in an industry where you might not expect it.Conclusion
I’ll be the first to admit, you probably won’t find me designing with a lot of peachy coloring. While it works for these projects, it’s not a favorite of mine. On the flip side, I adore all the outline font options. It’s funky and provides depth to text elements that we haven’t seen a lot of. How about you? What design trends can you see yourself using in the coming months?Carrie Cousins
Carrie Cousins is a freelance writer with more than 10 years of experience in the communications industry, including writing for print and online publications, and design and editing. You can connect with Carrie on Twitter @carriecousins.
Read Next
15 Best New Fonts, September 2024
Welcome to our roundup of the best new fonts we’ve found on the web in the previous four weeks. In this month’s edition…
By Simon Sterne
3 Essential Design Trends, October 2024
This article is brought to you by Constantino, a renowned company offering premium and affordable website design
You…
A Beginner’s Guide to Using BlueSky for Business Success
In today’s fast-paced digital world, businesses are always on the lookout for new ways to connect with their audience.…
By Louise North
The Importance of Title Tags: Tips and Tricks to Optimize for SEO
When it comes to on-page SEO, there’s one element that plays a pivotal role in both search engine rankings and user…
By Simon Sterne
20 Best New Websites, September 2024
We have a mixed bag for you with both minimalist and maximalist designs, and single pagers alongside much bigger, but…
Exciting New Tools for Designers, September 2024
This time around we are aiming to simplify life, with some light and fast analytics, an all-in-one productivity…
3 Essential Design Trends, September 2024
September's web design trends have a fun, fall feeling ... and we love it. See what's trending in website design this…
Crafting Personalized Experiences with AI
Picture this: You open Netflix, and it’s like the platform just knows what you’re in the mood for. Or maybe you’re…
By Simon Sterne
15 Best New Fonts, August 2024
Welcome to August’s roundup of the best fonts we’ve found over the last few weeks. 2024’s trend for flowing curves and…
By Ben Moss
Turning Rejection into Fuel: Your Guide to Creative Resilience
Rejection sucks. And for some reason, it’s always unexpected, which makes it feel like an ambush. Being creative is…
By Louise North
20 Best New Websites, August 2024
The overarching theme in this selection is simplicity. Minimalism never really goes out of fashion and with good…
Free AI-Website Builder, Scene, Helps With the Worst Part of Site Design
AI website design platform, Scene
As we’ve been hearing constantly for the last couple of years, AI will soon replace…
By WDD Staff