3 Essential Design Trends, May 2020

Carrie Cousins.
May 04, 2020
3 Essential Design Trends, May 2020.
The state of the world around us can greatly impact website design. From emotional changes that correlate to the feel of a design to information and data to deliver, the impact of the worldwide COVID-19 pandemic is making its way into projects (intentionally or not). Here’s what’s trending in design this month.

1. “Unbalanced” Use of Space

Space can be a huge influence on a design project. It impacts visual flow and can drive engagement. As of late, many designs have taken a more balanced and symmetrical approach to using space, but that’s changing again with more websites that feature an “unbalanced” use of space. (And it’s quite nice.) We are calling this trend “unbalanced” because open space may or may not use a counter-weight to keep the design from feeling lopsided. There are a lot of different ways to do it: with white space, in images, with layers and how elements are stacked, and with patterns. This can be a rather challenging technique because responsive breakpoints can dramatically change how space appears if you aren’t careful. Each of these projects tackles “unbalanced” space in a different and equally neat way. Yukon 1000 creates two different bits of unbalanced space in two different ways:
  • On the left side of the screen with background white space that the image does not extend into and includes text layers.
  • In the image itself with a distinct shape and plenty of open space on the water.
Both of the elements are unbalanced when they stand alone, but combined the open space on the left and open space in the image pull the eye back to the middle content area of the design. yukon The Art of Tea website uses space in the image with nice stacking and the use of shapes in the positioning of objects in unbalanced space. Note how packed the left side of the image is compared to the bleakness of the right side. Even the text only extends partway across. This aesthetic helps pull your eyes first across the screen to read the text, and then down past the scroll. tea Growcase could be a case study in the use of space itself, but focus on the top of the screen. The brand identity stretches about one-third of the way across and is met by nothing other than a small social media/portfolio link trio. There’s also a lot of space below it and negative spaces with each of the portfolio blocks. The black areas pull you through the design, whether you are ready to move through it or not. growcase

2. New Image Slider Concepts

It has been all that long ago that website designers had all but declared sliders to be dead. They’re back. But they look a lot different and are much more interesting. Trending in slider design is using sliding elements with interesting animations and shapes that don’t look like sliders. What’s interesting is the commonalities between them – even though they look spectacularly different. Each of these slider examples:
  • Uses a circle pointer that expands when you hover on a click element
  • Visual cues, such as navigation arrows, are present
  • Each site features some type of portfolio content
  • Slider images are allowed to stand alone and aren’t covered up with words or other elements
Additionally, each example has a few fun tricks of its own. Clarity uses a slider that moves automatically based on mouse position and all of the images, appear within the circle frame. clarity Revise Concept also uses an automatic scrolling slider with images that move in a diagonal fashion. You can also use the arrows to scroll forward and back on your own. revise Prezman only previews the slider on the homepage, but click over and it expands to full screen to show a variety of portfolio pieces with simple, but neat, animation. prezman

3. Coronavirus Data

The most obvious sign of the coronavirus on website design is in the number of websites that contain information about the virus. Trending seems to be website designs that provide different types of data visualizations about COVID-19. Google has a page (that’s simple in true Google form), but these examples take the data to new visual levels. Data visualizations vary in data presented — local versus worldwide — and in how the information is put together. While these sites all have distinct purposes, they provide nice examples of how to handle large amounts of data well in a visual format. Coronavirus Now takes a variety of data and uses virtual jars of balls to show proportional relationships between three data points. What’s really neat about this design is the use of animation and labelling to make data understandable. coronanow COVID-19 Global Data Dashboard breaks down different information and data points in a variety of chart types – bar, circle, and more. Using different visualizations can make it easy for people who understand and comprehend data in different ways better understand the information. coviddata COVID-19 Community Vulnerability Index Map uses a mapping system to show where potential outbreaks could happen. Using map data can be a more understandable way to visualize complicated data. coronamap


While two of these website design trends have nothing to do with the coronavirus, we will start to see more things that are influenced by this worldwide health issue. Pay attention, and it’s likely that design will start to shift to elements with fewer large groups of people, face mask use and imagery will be more mainstream, and even colors might fade to more subdued hues. We are already seeing the impact on design and it is likely to continue to influence trends.

Carrie Cousins

Carrie Cousins is a freelance writer with more than 10 years of experience in the communications industry, including writing for print and online publications, and design and editing. You can connect with Carrie on Twitter @carriecousins.

Read Next

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…