1. The Digital 2020 Survey Says Ecommerce Growth Will Continue Post-CoronavirusObviously, everyone is paying close attention to COVID-19’s impact on the world. For the purposes of the work you do as a web designer, you should be clued into what it’s doing to the business and marketing fields. Because, if those opportunities dry up or companies begin to pivot, you need to be ready to adapt. The Digital 2020, a joint monthly report from we are social and HootSuite, brings interesting news about the state of ecommerce thanks to COVID-19. Because the pandemic has forced consumers indoors, online shopping has increased. But, according to about half of those surveyed for this report, this isn’t some temporary solution. They plan on doing more online shopping even after the pandemic ends. This means that web designers are sitting in an enviable position now and for the foreseeable future. If you’re not already helping businesses sell through their websites, now is the time to do so as more and more businesses are going to need reliable online stores to sell their offerings through.
2. eMarketer Shares Data on Social ListeningWhen conducting research at the beginning of a design project, what kinds of sources do you turn to for quick and reliable information? Your client provides you with information on their business, industry, and the competition, of course, but what else? You can conduct user surveys and interviews, but those take time and resources. It also usually means working with clients who have existing businesses and user bases to tap into. Unless you’re working as a UX designer where that’s a big part of the work you do, you might not have the ability to do that level of research. As reported by Gartner (via eMarketer), leading marketers are now learning about their target audiences through the following channels: Thanks to the surge of traffic online right now, social listening platforms have become really useful resources for learning about one’s users, with 51% of marketing leaders using them. If you feel as though your initial research and planning phases could use a boost, I’d recommend taking advantage of one of these social listening tools now. If you build websites for a specific niche, you can set up keywords/hashtags that are universally relevant to (most of) your clients. By listening in on these conversations regularly, you can become more attuned to what the visitors of your websites actually need and you can proactively build better experiences for them as a result.
3. Upwork Reports Increasing Numbers of Freelancers Entering the MarketThe main focus of the Upwork 2020 Future Workforce Report is on how employers are changing their approaches to hiring now and in the near future. And the basic premise is this:
- It’s long been predicted that more and more of the workforce would be allowed to work remotely.
- COVID-19 has escalated those predictions to the point where most of the workforce is remote right now.
- Businesses see the value in remote work arrangements, especially if it enables them to get work done more quickly and cost-effectively by freelancers.
4. NNG Says That PDFs Are Unsuitable for the WebWhile I don’t have statistics to share with you from the Nielsen Norman Group’s post on why the PDF is “Still Unfit for Human Consumption”, I do have a ton of usability arguments against them that are worth summing up here:
- PDFs are written in the style of print documents, which means that strategies we use to design content on websites — like making a page scannable and accessible — don’t apply.
- They’re not designed to be as concise or attractive as a web page.
- They don’t operate like a website, which disrupts the seamless experience you’ve worked so hard to create when one is opened up from your site.
- The website navigation disappears and any sense of orientation (besides the browser “Back” button) goes out the window.
- There’s no way to build an internal navigation in a PDF document, save for internal linking or a table of contents.
- If they’re formatted for paper sizes, scrolling through them can be difficult for mobile users.
- They load more slowly the bigger they get, so unless it’s something like a small and optimized menu, expect visitors to wait for the download to appear.
Wrap-UpThankfully, the research for web designers and marketers is finally starting to move away from the confusion and speculation we saw a lot of earlier this year. Just as with anything we do on the web, the more time you give it, the more data you can collect. And, luckily for us, the data suggests that there’s a pretty positive outlook for web designers if they position themselves the right way now. Featured image via Unsplash.
Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.
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