- Current freelancer demand
- Web designer earning potential
- A change in ecommerce shopping trends
- Unseen content rates
1. There’s Light At the End of the COVID-19 Tunnel for Freelancers
Payoneer’s The State of Freelancing During COVID-19 had to take a different approach to reporting on the freelancer workforce than in years passed. Here’s why: When 1000+ freelancers around the globe were asked how demand for their services changed during COVID-19, this was the response:![Payoneer reports how freelancer demand has changed during COVID-19](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/payoneer-freelancer-demand.png)
![Payoneer freelancer report compares the COVID-19 recovery among different global regions](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/payoneer-international-freelancer-demand.png)
2. Robert Half’s Salary Guide Breaks Down the Earning Potential for Web Designers
On a related note, let’s talk about demand from the employer’s point of view. According to Robert Half’s 2020 Salary Guide for creative marketing professionals, there’s big demand for digital talent:![Salary Guide reveals a growing demand for highly skilled web designers](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/salaryguide2020-digital-talent-demand.png)
![The average salaries for web designers in the U.S., according to Salary Guide](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/salaryguide2020-design-salaries-us.png)
![The average salaries for specialty web designers in the U.S., according to Salary Guide](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/salaryguide2020-design-specialty-salaries-us.png)
3. Hootsuite’s Digital 2020 Report Reveals an Interesting Trend in Ecommerce
Hootsuite’s Digital 2020 report is always a great resource for learning about social media marketing trends. That said, that’s not why I read it. It’s for hidden gems like these:![Digital 2020: changes in ecommerce shopping habits during COVID-19](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/digital2020-ecommerce-changes-1.png)
4. Contentsquare Studies the Unseen Content Rates By Industry
Contentsquare analyzed more than 7 billion user sessions globally to create the 2020 Digital Experience Benchmarks report. There’s some interesting data in here about website traffic and conversion trends, but what I find the most valuable is the breakdown by industry. It was this chart, in particular, that really caught my eye:![Contentsquare breaks down the unseen page rates across industries](https://www.webdesignerdepot.com/cdn-origin/uploads/2020/09/contentsquare-unseen-pages.png)
Wrap-Up
As you encounter research and reports online — whether it’s written specifically for web designers or other creative professionals — spend some time looking for hidden gems. As you can see above, there’s a ton of relevant research for web designers out there, even if it’s hiding behind the mask of a larger issue or matter. And it’s this data that will help you get a leg up on the competition since it’ll get you thinking about your business and your approach to design in different ways.Suzanne Scacca
Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.
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