Establishing Your Own Hierarchy of Needs
Who do web designers really work for? I think the true answer to this question is: “Everyone.” But there’s a catch… Think about some of the requests you’ve received from superiors, or clients in the past. How many times have you rolled your eyes at their wacky requests?- “The contact form would be better in the header so visitors can always see it.”
- “Let’s use this stock photo of two women shaking hands that I’ve seen a few other companies use.”
- “Why don’t we redesign all of this and make it look like this site my brother built last night?”

Working for the Boss
According to Dr. Neel Burton on Psychology Today:Maslow called the bottom... levels of the pyramid ‘deficiency needs’ because we do not feel anything if they are met but become anxious or distressed if they are not.I’d argue that these basic needs are like the ones we fulfill for bosses (or clients, if you’re a freelancer and work for yourself). It would look something like this:

Working for the Client
Now, if your boss and client are two different people, you’ll have a second layer of needs to attend to here. Just as your boss wants you to help them make more money and earn a strong reputation within their space, so too does your client. However, the work you owe them is different. Here’s how it would be represented in the triangle:
Working for the End User (Customer)
Maslow refers to the top-level of the pyramid as the growth need. And here’s how Dr. Burton sums this one up for us:Once we have met our deficiency needs, the focus of our anxiety shifts to self-actualization, and we begin, even if only at a sub- or semi-conscious level, to contemplate our bigger picture. However, only a small minority of people are able to self-actualize because self-actualization calls upon uncommon qualities such as independence, awareness, creativity, originality, and, of course, courage.These characteristics perfectly sum up everything you want to and should be as a web designer. Unfortunately, it’s those employer and client needs that can stand in your way before you can truly flex your muscles as a creative. Once you’ve attended to the basics, though, you’ll get your chance to design the kinds of user experiences you know will delight your client’s customers. Here’s how their part of the triangle should look:

Wrap-Up
What I want you to take away from this, is that there are certain basic needs which you must fulfill when working as a web designer. These are the ones you’ll put into your own hierarchy of needs. Take a systematic approach, starting with your boss and ending with the customer:- What do you have to do to ensure that your boss is happy to have you on the team?
- And that the client is pleased with the site you’ve built them?
- So you can design a website and experience that end users respond to positively?
Suzanne Scacca
Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.
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