1. Heap
Heap is an event-based analytics platform. That means you can tell not just how many people visited your site but what actions they took when they were there. This isn’t a unique proposition, but Heap is one of the best implementations. Heap offers an auto-track tool, which is ideal for new installations because you can get up and running immediately and fine-tune the details later. That makes it great for startups, although it’s also the choice of major corporations like Microsoft. Heap’s free plan includes 60k sessions per year and 12 months of data history, but when you outgrow that, the business plans start at $12,000/year.2 ChartMogul
ChartMogul is geared towards SaaS that offer subscription plans, staking a claim as the world’s first subscription data platform. Services like Buffer and Webflow use ChartMogul to monitor their revenue and analyze the ROI of changes to their features, design, and user experience. Ideally suited for startups, ChartMogul pricing is based on monthly recurring revenue; it has a free plan for up to $10,000 MMR; after that, pricing starts at $100/month.3. Fathom
Fathom is an awesome, privacy-first analytics solution. It offers a simple dashboard and is ideal for anyone looking for simple analytics information to verify business decisions. Fathom is ideally suited to freelancers, or entrepreneurs with multiple projects, as it allows you to run multiple domains from a single account. Fathom is entirely cookieless, meaning you can ditch that annoying cookie notice. It’s GDPR, ePrivacy, PECR, CCPA, and COPPA compliant. There’s a seven-day free trial; after that, Fathom starts at $14/month.4. FullStory
FullStory is designed to help you develop engaging online products with an emphasis on user experience. FullStory is a set of tools, making it ideal for large in-house teams or in-house teams working with outside agencies or freelancers. It pitches itself as a single source of truth from which everyone from the marketing department to the database engineers can draw their insights, helping digital teams rapidly iterate by keeping everyone in the same loop. FullStory uses AI to track and interpret unexpected events, from rage clicks to traffic spikes, and breaks those events down to a dollar-cost, so you can instantly see where your interventions will have the most impact. There’s a free plan for up to 1k sessions per month; once you outgrow that, you need to talk to the sales team for a quote.5. Amplitude
Amplitude has one of the most user-friendly dashboards on this list, with tons of power behind it. For project managers trying to make science-based decisions about future development, it’s a godsend. The downside with Amplitude is that to make the most of its powerful data connections, you need to pump a lot of data in. For that reason, Amplitude is best suited to sites that already have a substantial volume of traffic — among those customers are Cisco and PayPal. Amplitude provides a free plan, with its core analytics and up to 10m tracked actions per month. For premium plans, you have to contact their sales team for a quote.6. Mixpanel
Mixpanel is a little bit more than an analytics program, aiming to be a whole suite of web tools it has ventured into split testing and notifications. Mixpanel is laser-focused on maximizing your sales funnel. One look at the dashboard, and you can see that Mixpanel, while very well designed, has too many features to present them simply; Mixpanel is ideally suited to agencies and in-house development teams with time to invest — you probably want to keep the CEO away from this one. Mixpanel has a generous free plan for up to 100k monthly users, with its business plans starting at $25/month.7. Mode
Mode is a serious enterprise-level solution for product intelligence and decision making. Ideally suited to in-house teams, Mode allows you to monitor financial flow and output the results in investor-friendly reports. You can monitor your entire tech stack and, of course, understand how users are interacting with your product. Wondering who handles the analytics for Shopify? That would be Mode. Mode has a free plan aimed at individuals, but this tool's scope is really beyond freelancers, and the free plan’s only likely to appeal to high-price consultants and tech trouble-shooters. For the full business plan, you need to contact Mode’s sales team for a quote.8. Microanalytics
Microanalytics is a relatively new analytics program with a lightweight, privacy-focused approach. Microanalytics provides a simple dashboard with acquisitions, user location, technology, and the all-important event tracking to monitor user behavior. Microanalytics is compliant with the web’s most stringent privacy laws, including GDPR, PECR, and CCPA. The tracking code is just 1kb in size, meaning that you’ll hardly notice its footprint in your stats. Microanalytics is free for up to 10k pageviews/month; after that, the monthly plan starts at $9.9. GoSquared
GoSquared is another suite of tools, this time aimed at SaaS. Its primary product is its analytics, but it also includes live chat, marketing tools, and a team inbox. If you’re tired of comparing multiple tools to help make the most of your startup, GoSquared kills several birds with one stone. Perhaps most importantly, if you’re beginning to build a team and don’t have any engineers onboard yet, GoSquared has an award-winning support team and an idiot-proof setup process. GoSquared has a free plan that’s fine for evaluating the suite and integrating data from day one. As you begin to grow, paid plans start at $40/month.10. Segment
Segment is a little different from the other analytics tools on this list; Segment is a layer that sits between your site and your analytics. It integrates with many of the tools on this list. There are several benefits to this approach. The main one is that different teams within your enterprise can access analytics data in a form that suits them — designers can access complex data, and management can stick to revenue flow. It also means that you can switch analytics programs with a single setting in Segment and even migrate historical data into new apps. If you’re an enterprise that wants to future-proof its customer intelligence gathering, Segment is worth considering. Segment is trusted by some of the web’s best-known names, from IBM to Levis, and…ahem…Google. Segment is free for up to 1k visitors per month, and after that, the team plan starts at $120/month.Ben Moss
Ben Moss has designed and coded work for award-winning startups, and global names including IBM, UBS, and the FBI. When he’s not in front of a screen he’s probably out trail-running.
Read Next
LimeWire Developer APIs Herald a New Era of AI Integration
Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…
By WDD Staff
20 Best New Websites, March 2024
Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…
Exciting New Tools for Designers, March 2024
The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…
Web Tech Trends to Watch in 2024 and Beyond
It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…
By Louise North
6 Best AI Productivity Apps in 2024
There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…
By Simon Sterne
3 Essential Design Trends, February 2024
From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…
Surviving the Leap from College to Real-World Design
So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…
By Simon Sterne
20 Mind-Bending Illusions That Will Make You Question Reality
Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…
By Max Walton
15 Best New Fonts, February 2024
Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…
By Ben Moss
The 10 Best WordPress Quiz Plugins in 2024
Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…
By Robert Reeve
20 Best New Websites, February 2024
It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.
Everything You Need to Know About Image Formats In 2024
Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…
By Robert Reeve