1. Non-Traditional Nav
An interesting way to create visual interest can be to mix up the location, size, or placement of the main navigation menu. While it can be hard to think about not using a top navigation element or a corner placement for a hamburger menu or icon, it is a solid option depending on the number of menu items and surrounding content. And there are so many options when you start to think about it. Each draws the eye to different locations on the screen because it is unexpected and different. Tilda uses a navigation menu anchored to the right side of the screen. But as you move through the almost file folder-style tabs, the flip to the right side of the screen. It has an authentic feel that’s interesting without being overwhelming to the user.![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/tilda.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/fundacja.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/globalsense.jpg)
2. Signature-Style Marks
Website designers use signature-style marks – from logos to headlines – to add a more personal touch to their website projects. And the result is a collection of stunning scripts and novelty typefaces. So how can you replicate this trend? You don’t have to digitize your actual signature. (That’s probably not the best idea from a security perspective.) But you can find a font that evokes the same feeling as your own handwriting or contract someone to create an experimental typeface for you. The portfolio of “Zeus” has a beautiful handwriting style element layered over a dark geo-background. (Can you see the outline of the J and O from the signature there?) The signature-style mark works so well because everything is simple and understated, but with depth and dimension elements.![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/jo.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/marcos.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/art.jpg)
3. Fluid Shapes
Using different types of shapes to create a visual theme has been popular for a few years. Most everyone probably has experimented with some geometric pattern or background by now. Shapes are taking on a more fluid feel now, and much of that is due to adding hints of animation to shapes and backgrounds to create more liquid looks or harmonic flow. This trend can work for bigger visual elements such as image frames or the overall homepage art element or smaller patterns or layering effects. The overall goal with fluid shapes is to create something smooth and almost seamless so that users aren’t focused on it but delighted by it. Each of the three examples below takes a different approach to this website design trend. Eder Anaya has a rotating rectangle with a fluid animation inside. The overall shape itself is also animated and changes from a rectangle to a trapezoid-type shape to a flat plane.![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/26.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/wave.jpg)
![](https://www.webdesignerdepot.com/cdn-origin/uploads/2021/01/bulleit.jpg)
Conclusion
How are you working with fewer images of people? Or is it something you are ignoring altogether with your website projects? Make sure to share some of the ways you are designing this year with me on Twitter, @carriecousins. And keep those trends coming! It’s so much fun to explore new design elements.Carrie Cousins
Carrie Cousins is a freelance writer with more than 10 years of experience in the communications industry, including writing for print and online publications, and design and editing. You can connect with Carrie on Twitter @carriecousins.
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