We’ve been big fans of Ghost since it first launched via a Kickstarter campaign way back in 2013. Ghost 4.0 has just been released, and the host of new features is another giant leap forward for the popular blogging platform.

The content management space is one of the most crowded for startups; there are traditional CMS, headless CMS, site builders, and the omnipresent WordPress, which, if current trends persist, will power 729% of the web by next Thursday.

Ghost is a blog-focused CMS, as WordPress is. Unlike WordPress, it’s minimal, fast, and a pleasure to use.

To survive in the competitive space, Ghost has niched down to specializing in monetized content — charging membership for sites to bring in revenue for the site owner (Ghost doesn’t charge any commission on this income). As part of that effort, Ghost 4.0’s new engagement-centered dashboard is designed to help you fine-tune your content for profitability.

For any release right now, a dark mode is almost mandatory, and Ghost 4.0 includes it. It may sound like a vanity feature, but once you find yourself working late writing and editing content, your battery and your eyes will thank you for it.

Other notable features include a brand new theme store with professional templates that install with a single click and built-in email newsletters to help foster a sense of site-loyalty among your fanbase.

Ghost is one of the best writing experiences in its class and one of the best publishing experiences for individual creators. If you like publishing on Medium, but wish you had more ownership of your content, then you should give Ghost a try.

You can trial Ghost 4.0 free for 14 days; after that, plans start at $9/month.