Amac’s Creative Phone Repair Advertisement Leaves the Design Community in Awe

Robert Reeve.
August 02, 2023

A Dutch Redditor posted a phone repair company’s creative advertisement last week, and designers were blown away by its ingenious double meaning.

Amac’s Creative Phone Repair Advertisement Leaves the Design Community in Awe.

We don’t often report on a street advert design on WebDesignerDepot, but when we do, you can be certain it’s a particularly inventive one.

This creative Dutch street advert (pictured above) reached the top of Reddit’s r/DesignPorn page last week, with several users commending Amac’s marketing team for their ingenuity.

At a glance, the billboard - which translates to “iPhone broken? Let us fix it quickly” - appears to show a cracked phone screen. This alone would be fitting marketing, especially for a company that repairs and resells Apple products.

A closer inspection, however, reveals that the cracks in the screen actually depict a map of the local area - the city of Maastricht, Netherlands, to be precise. The pointer to the left of the advertisement indicates the store's location. In short, if you’d like to get your cracked screen repaired, visit Amac at this location. Now, that’s clever.

Of course, not everyone is convinced the design is a success. One user commented that "most people won't realize it's a map". While this may be true for international audiences, consider that this advert is specifically directed at locals. One Redditor quickly replied that they live in the area and can immediately recognize the map due to the city's distinct layout.

Like many of the greatest digital adverts, Amac’s design is so successful because it contains multiple messages. The cracked screen poses the problem. It’s sure to catch the attention of any passerby who’s damaged their phone. The map reveals the solution - visit Amac for a repair. It transforms what could be a fairly generic design into an ingenious advertisement.

Robert Reeve

Robert is an experienced marketing professional with extensive experience working with brands to refine go-to-market plans, SEO campaigns, and content marketing strategies. A committed writer with a keen eye on the latest developments, Robert specialises in producing content across all things tech and marketing.

Read Next

20 Best New Websites, June 2024

Arranging content in an easily accessible way is the backbone of any user-friendly website. A good website will present…

Exciting New Tools for Designers, June 2024

In this month’s roundup of the best tools for web designers and developers, we’ll explore a range of new and noteworthy…

3 Essential Design Trends, June 2024

Summer is off to a fun start with some highly dramatic website design trends showing up in projects. Let's dive in!

15 Best New Fonts, May 2024

In this month’s edition, there are lots of historically-inspired typefaces, more of the growing trend for French…

How to Reduce The Carbon Footprint of Your Website

On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG…

20 Best New Websites, May 2024

Welcome to May’s compilation of the best sites on the web. This month we’re focused on color for younger humans,…

Has AI Killed User Testing?

Web designers employ user testing to evaluate a website’s functionality and overall UX (user experience). Various…

Exciting New Tools for Designers, May 2024

This year, we’ve seen a wave of groundbreaking apps and tools. AI is reshaping the industry, enhancing productivity,…

Using AI to Predict Design Trends

Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a…

15 Best New Fonts, April 2024

Just like web design, type design follows trends. And while there’s always room for an exciting outsider, we tend to…

3 Essential Design Trends, May 2024

Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…

How to Write World-Beating Web Content

Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…