Exploring Neville Brody’s Geometric Typeface for England’s Lionesses

Shelley Cooke.
August 15, 2023

Neville Brody, an iconic graphic designer, recently collaborated with Nike to design a modular, industrial typography for the England Women’s Football Kit.

Exploring Neville Brody’s Geometric Typeface for England’s Lionesses.

Neville Brody’s list of professional accomplishments is both long and eclectic. He is best known for his work in the music industry, designing iconic record covers for bands such as Depeche Mode, 23 Skidoo and Cabaret Voltaire.

Brody’s experience makes him the ideal candidate for designing and implementing unique typefaces. He recently turned his attention to the England Women’s soccer team - commonly referred to as the Lionesses - partnering with Nike to create a unique font for display on their 2023 kits.

The core ambition of Brody’s typeface was to create something adventurous without compromising on readability. The clean-cut stencil lines separating the letters make the font feel distinct while emphasizing efficiency. The geometric curves and intelligent use of negative space make the design more legible—vitally important when trying to identify a player during a fast-paced match.


Brody based his design on the England men’s team kits, which he created in 2014 before the World Cup. He reduced the height of the lettering and made the font less bold to accommodate the different sizes and styles of the kits.

The color choice is the least surprising element of Brody’s typeface. The font is, after all, designed to be displayed on a soccer kit. Blue letters adorn the all-white home shirts. White letters, naturally, accompany the blue away kit.

Brody’s typeface bridges the gap between style and substance. It’s at once functional and surprisingly expressive. Its unique qualities make the England women’s kits notably distinct, but the typography always retains the easy-to-read attributes we’ve come to expect from a high-quality sports jersey.


Shelley Cooke

Shelley Cooke is a blogger and podcaster from Asheville, North Carolina (Go Oilers!). She’s passionate about technology and the role it plays in building communities.

Read Next

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…