Google Announces Major Fitbit Design Overhaul in a Bid to Emphasize Simplicity and Ease of Use

Robert Reeve.
August 03, 2023

On the 1st of August, Google announced a total revamp of the Fitbit app. The company has simplified the app’s design, reducing visual clutter to streamline the user experience.

Google Announces Major Fitbit Design Overhaul in a Bid to Emphasize Simplicity and Ease of Use.

Back in November 2019, when Google acquired Fitbit for $2.1 billion, we didn’t know what to expect.

It was pretty easy to anticipate that the company would begin transitioning existing Fitbit accounts to Google logins. That prediction came true in September 2022, with the tech giant’s announcement that all Fitbit users would need to migrate their account to Google by early 2025.

Now, it seems we’ve arrived at Google’s next landmark change to the Fitbit experience. The fitness app underwent a design change this week, with Google reorganizing the app to emphasize personalization, accessibility, and ease of use.

All of Fitbit’s content is now split across three tabs - The Today tab, the Coach tab, and the You tab. Each serves a distinct purpose and offers unique metrics to make the user experience more fluid.

The Today tab is all about daily use. It contains all of your favorite metrics, allowing you to check everything important to you at a glance. It’s completely customizable, so you can decide which stats to display. It also reveals your health trends over time, so you can see if you’re meeting your goals on a monthly basis.

The Coach tab contains a personalized selection of workouts, courses, and mindfulness programs. The routines are easy to filter based on the time you have available, the equipment you own, and your fitness goals. As with the previous version of Fitbit, users must subscribe if they want access to the full range of sessions.

The You tab contains all of your progress stats, achievements, and badges. This section also allows you to customize your settings and connect with other users.

All in all, the new Fitbit update is a change for the better. The app feels cleaner, more accessible, and easier to use. Users have been frustrated over Google’s handling of Fitbit over the last few years, mainly due to the company’s decision to make migration mandatory for all current Fitbit accounts. This update could be just what Google needs to turn over a new leaf for Fitbit’s future and recapture a disgruntled user base.


Robert Reeve

Robert is an experienced marketing professional with extensive experience working with brands to refine go-to-market plans, SEO campaigns, and content marketing strategies. A committed writer with a keen eye on the latest developments, Robert specialises in producing content across all things tech and marketing.

Read Next

3 Essential Design Trends, February 2024

From atypical typefaces to neutral colors to unusual user patterns, there are plenty of new website design trends to…

Surviving the Leap from College to Real-World Design

So, you’ve finished college and are ready to showcase your design skills to the world. This is a pivotal moment that…

20 Mind-Bending Illusions That Will Make You Question Reality

Mind-bending videos. Divisive Images. Eye-straining visuals. This list of optical illusions has it all. Join us as we…

15 Best New Fonts, February 2024

Welcome to February’s roundup of the best new fonts for designers. This month’s compilation includes some innovative…

The 10 Best WordPress Quiz Plugins in 2024

Whether it’s boosting your organic search visibility or collecting data for targeted email marketing campaigns, a great…

20 Best New Websites, February 2024

It’s almost Valentine’s Day, so this latest collection is a billet-doux celebrating the best of the web this month.

Everything You Need to Know About Image Formats In 2024

Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this…

The 10 Best Logos of 2023 - Ranked

From vintage aesthetics to innovative new color schemes, we’ve seen a lot of creative logo designs this year. In this…

Exciting New Tools for Designers, February 2024

2024 is well underway and shaping up to be an interesting year. So, to help you keep your focus on working hard and…

The Art of Engineering AI Prompts

In the rapidly evolving world of artificial intelligence, the ability to communicate effectively with AI tools has…

15 Best New Fonts, January 2024

In this month’s roundup of the best new fonts, we find a large number of vintage, retro, and revival typefaces. Is it…

5 Web Design Disasters That Will Ruin Your 2024

Welcome to 2024, where web design is as fast-paced as ever. You know how crucial a killer website is nowadays — your…