Threads Daily Users Drops 82% Since Launch

Robert Reeve.
August 07, 2023

The social media app has suffered a monumental decline in popularity since launching last month. Perhaps Zuckerberg’s ‘Twitter killer’ isn’t set to disrupt the market after all.

Threads Daily Users Drops 82% Since Launch.

Instagram’s Threads launched to the world on 5 July 2023. The social media site was bid as Instagram's answer to X (formerly Twitter), and its unveiling couldn’t have come at a more opportune time.

Elon Musk’s takeover and subsequent rebrand of Twitter has left the platform in a state of disarray. Many users are frustrated over Musk’s contentious leadership style. Most agree that the Twitter owner’s impulsive decision to replace the site’s iconic blue bird logo with an ‘X’ is an important lesson in ‘how not to rebrand a business’.

With this in mind, it seemed the launch of Threads was the perfect opportunity for Instagram to capture the market and convince disgruntled Twitter users to make the switch. And, with the app reporting 49 million daily active users on July 7th, it appeared all was going to plan.

Unfortunately, it seems the initial hype wasn’t built to last. At the end of July, just weeks after launch, Threads’ user base was down 82% to just 8 million daily active users. We previously believed Threads would be an exciting space for designers and developers to share their work and insights. Now, this prediction seems uncertain.

A probable reason for Threads’ downfall is its lack of popular features, such as the ability to send direct messages. Many users are frustrated over Threads’ lack of basic functionality. Perhaps this is an indication that Threads launched earlier than intended - likely as a ploy to capitalize on the problems at Twitter.

Despite the startling decline in popularity, Threads owner Mark Zuckerberg remains optimistic, stating that the community is “on the trajectory” and that he still expects “to build a vibrant long-term app”.

Zuckerberg intends to add new features to improve the app’s functionality over time. He also recently stated he wanted to find new ways to hook people into Threads. What these ‘hooks’ will be, we cannot predict. But, if Musk’s trajectory of poor decision-making continues, it shouldn’t take much bait for Threads to catch the public’s attention once again.

Source: Instagram

Robert Reeve

Robert is an experienced marketing professional with extensive experience working with brands to refine go-to-market plans, SEO campaigns, and content marketing strategies. A committed writer with a keen eye on the latest developments, Robert specialises in producing content across all things tech and marketing.

Read Next

Exciting New Tools for Designers, April 2024

Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…

14 Top UX Tools for Designers in 2024

User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…

What Negative Effects Does a Bad Website Design Have On My Business?

Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…

10+ Best Resources & Tools for Web Designers (2024 update)

Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…

3 Essential Design Trends, April 2024

Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…

How to Plan Your First Successful Website

Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…

15 Best New Fonts, March 2024

Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…

LimeWire Developer APIs Herald a New Era of AI Integration

Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…

20 Best New Websites, March 2024

Welcome to our pick of sites for March. This month’s collection tends towards the simple and clean, which goes to show…

Exciting New Tools for Designers, March 2024

The fast-paced world of design never stops turning, and staying ahead of the curve is essential for creatives. As…

Web Tech Trends to Watch in 2024 and Beyond

It hardly seems possible given the radical transformations we’ve seen over the last few decades, but the web design…

6 Best AI Productivity Apps in 2024

There’s no escaping it: if you want to be successful, you need to be productive. The more you work, the more you…