Search results for "netflix"

If we look at this from a design perspective, there’s definitely something about the way the user experiences are designed that makes them more attractive than other movie or TV viewing options. Especially Netflix. Today, I want to put the spotlight on Netflix and give you 3 lessons you can take away from the platform’s design and features. 1. Make Onboarding Painless Obviously, Netflix is a household name, so it doesn’t need to mince...

Netflix has just updated its branding with a new logomark. Or is it just a really short logotype? In any case, the saga of 2016 logo updates continues with a brand new “N” made in a ribbon-style. First things first, this is not replacing the Netflix logotype as we know it. There’s no need. Netflix’s logotype will still be used anywhere it happens to fit. This new piece of branding is intended to go places where the full logotype is just taking...

Internet speed is a subject that is near and dear to our hearts. It matters because we build websites, and we want every user to have the best experience possible. It also matters because we work hard, and we deserve to marathon those episodes Dawn of the Croods, darnit! So why is this thing still buffering? Netflix, as one of the primary sources of video content on the Internet, has been engaged in protracted battles with telecom providers, who...

Last week, streaming media service Netflix unveiled its new identity. Designed by New York-based agency Gretel the rebrand aims to unify the company’s output across the 50 countries in which it now operates. Our challenge was to…create something variable yet systematic and bulletproof. It had to be visually striking, adapt to any format, and hold up to interpretation by agencies and vendors around the globe. — Gretel The resulting...

A breakdown of a simple app, from UI design to deployment, that shows off why coding is a magic tool for designers. Figma, Adobe XD, Photoshop, Wacom Tablet, sketchbook... all tools for interfaces and web designers, yes? Take 2 minutes, and try to remember why you want to become a designer and why you enjoy designing stuff. Chances are it's because you like to create; you're a creative person. Maybe you started with artistic experiences as a child,...

Picture a dark office, blinds drawn. Picture a UX designer smoking a cigar. See the light filtered through the smoke whipped to fog by a spinning ceiling fan. Watch as the UX designer sits at a desk and considers the website. The UX designer has devised a series of tests to determine if a green button is better than a red button. One of them involves tipping a tortoise onto its back. He looks the website over carefully and says, “Describe in single...

Jamstack (JAMstack), is one of the most popular (and rapidly growing) tools for app and website creation. A unique ecosystem of functionality, Jamstack promises developers the support they need to create powerful websites and progressive applications.  For a while, Jamstack was mostly written off as just another buzzword in the developer space. However, today, it’s growing to become a powerful investment for many business leaders....

In the information age, time is a valuable commodity and something people don’t want to spend too much of. As a result, the average visitor only reads about 20% of the content of a page.  For web designers and developers, that means a few things: first, you need to ensure that the web pages you create are as engaging as possible; secondly, you need to find a way of making the critical information on any page stand out; thirdly, every modern designer...

Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat. Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to...

Advertising knows you better than your friends, better than your family, perhaps even better than your partner. Look up pizza recipes, and advertising will show you promotions for pizza ovens. Download a marathon training plan, and advertising will show you the latest running shoes. Buy a car, and advertising will show you adverts for other cars because no system’s perfect. Advertising does this with a simple trick: it watches you constantly....

It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population of the US.  Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed that 73% of people over the...

We are gathered here today…. Today I write in memory of Adobe Flash (née Macromedia), something that a bunch of people are actually too young to remember. I write this with love, longing, and a palpable sense of relief that it’s all over. I have come to praise Flash, to curse it, and finally to bury it. We’ve been hearing about the death of Flash for a long time. We know it’s coming. December 2020 has been announced as the official timeframe...

Attention is the new gold; brands are in a constant competition for our attention. A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet. Good marketing specialists know that they have mere seconds...

Taking a stab in the dark is taking on a new meaning with the rise of dark mode design. One of the most requested features over the past few years, both Apple and Google have made a dark theme an essential part of their UI. But why is this? What are the benefits? Are there any pitfalls? These are the top things to consider when designing for dark mode… Why Use Dark Mode At All? We are on our phones almost constantly. The average person spends over four...