Your brain is extremely fast. It’s capable of processing data and making a decision with unparalleled speed. Macro decisions, like product purchases, may be considered, but micro decisions such as whether to tap the back button or to sign-up for a newsletter are impulsive. In the case of micro-decisions, reasoning, logic, and past decisions are processed so quickly you don’t even notice the decision — we call those processes “gut...

Typefaces give a voice and a character to our text. As a result, they influence our designs more than most design elements. But with so many typefaces available, selecting one (or two!) can be one of the most challenging decisions in any design project — which is probably why so many big brands opt for inoffensive geometric sans-serifs. In our monthly roundup, we give you a selection of new options, including variable fonts, updated classics,...

UX laws are an invaluable tool, providing guidelines for designers that ensure we don’t have to continually reinvent the wheel when crafting experiences for the web. However, UX laws tend to be devised by scientists and psychologists — people who are more than comfortable with the exceptions and allowances of academic language. By the time they filter down to us in the trenches, the language has invariably been over-simplified, and...

WordPress 6.0 has been released, and another niche jazz musician will be enjoying extra Spotify royalties next month. WordPress 6, named for latin-jazz musician Arturo O’Farrill, is the realization of a change of direction the WordPress Foundation adopted several years ago.  All versions of WordPress now power around 42% of the web. That’s approximately 810,000,000 sites. If you looked at each site for a single second, without...

Designing for user experiences is what all designers do. UX is often thought of as the preserve of app or web designers; however, even a print designer laying out a magazine anticipates reader reaction to the scale of type, the placement of adverts, and the art direction of successive stories. Because all designers design user experiences, the role of UX Designer has come to mean someone focused on creating a product or service utilizing research...

Thanks for all your messages — this post was an April Fools joke. Combining minimalist aesthetics with the ongoing trend for digital art, PureNFT is an awesome new app that lets anyone break into the lucrative NFT market. The app aims to lower the bar for prospective NFT creators by creating a minimal artwork from a single-pixel captured anywhere on your viewport. You can mint your NFT directly in the app — the process of recording your artwork...

If you want to know how well-dressed someone is, look at their shoes. Shoes tell you a lot about a person’s style, activities, and choices. We often choose clothes to deceive people about who we are — we want to be brighter, more successful, more relaxed, more adventurous than we actually are. But, our shoes paint an honest picture and offer endless insights into who the wearer is. Like shoes, website footers help us see the core of the entity...

With all the marketing aplomb of basement-coders worldwide, NFTs were named with an acronym that does little to clarify their utility. You probably know by now that NFT stands for Non-Fungible Token; what is perhaps less clear is what “Fungible” actually means; in this context, it means interchangeable. Consider an ounce of platinum. That platinum is fungible, meaning it can be exchanged for any other ounce of platinum. Now consider...

Picture a dark office, blinds drawn. Picture a UX designer smoking a cigar. See the light filtered through the smoke whipped to fog by a spinning ceiling fan. Watch as the UX designer sits at a desk and considers the website. The UX designer has devised a series of tests to determine if a green button is better than a red button. One of them involves tipping a tortoise onto its back. He looks the website over carefully and says, “Describe in single...

Every year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead. It’s a way of drawing a line under the archive and starting afresh. A rejuvenation that, as humans, we find life-affirming. Ten years ago, I would have had high confidence in these predictions — after all I was eventually right about SVG adoption, even if it took a decade. But the last few years have shown that web design is tightly...

At this time every year, Pantone announces its choice for Color of the Year for the coming 12 months. The last year has been uncertain, to say the least, and although a tentative optimism seems to be piercing the general gloom, it’s difficult to see how that can be expressed in color. On this occasion, for the first time, Pantone has elected to create a brand new color for its Color of the Year. Normally colors are chosen from Pantone’s extensive...

A few days ago, the big tech news was that Jack Dorsey was stepping down from his role as Twitter CEO to focus on Square, the payment processor he founded in 2009. Two days later, it was announced that Square will now rebrand under the umbrella of Block. Like Meta and Alphabet, Block is a parent company — Square will remain Square, just as Facebook is still Facebook. The only actual product name change is that of Square Crypto will now be known as...

It’s almost Halloween, so we were all expecting the odd scare, but little could have prepared us for the blood-chilling horror of Facebook CEO Mark Zuckerberg ‘acting’ amazed in front of a green-screened mockup of The Metaverse, during his keynote at the company’s Connect event. Zuckerberg — or The Zuckster, as I imagine he introduces himself when arriving uninvited to your birthday drinks — was in the process of announcing...

The web industry is beset by competing ideals and goals so that the simplicity of numbers makes sense to us: one is more than zero, two is more than one. When it comes to any metric, there is an understandable temptation to focus on volume. In some cases, absolute metrics make more sense than others. If your goal is to make money, then $1 is marginally better than $0, and $2 is marginally better than $1. However, even in ecommerce, some conversions...