If you want to know how well-dressed someone is, look at their shoes. Shoes tell you a lot about a person’s style, activities, and choices. We often choose clothes to deceive people about who we are — we want to be brighter, more successful, more relaxed, more adventurous than we actually are. But, our shoes paint an honest picture and offer endless insights into who the wearer is. Like shoes, website footers help us see the core of the entity...

With all the marketing aplomb of basement-coders worldwide, NFTs were named with an acronym that does little to clarify their utility. You probably know by now that NFT stands for Non-Fungible Token; what is perhaps less clear is what “Fungible” actually means; in this context, it means interchangeable. Consider an ounce of platinum. That platinum is fungible, meaning it can be exchanged for any other ounce of platinum. Now consider...

Picture a dark office, blinds drawn. Picture a UX designer smoking a cigar. See the light filtered through the smoke whipped to fog by a spinning ceiling fan. Watch as the UX designer sits at a desk and considers the website. The UX designer has devised a series of tests to determine if a green button is better than a red button. One of them involves tipping a tortoise onto its back. He looks the website over carefully and says, “Describe in single...

Every year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead. It’s a way of drawing a line under the archive and starting afresh. A rejuvenation that, as humans, we find life-affirming. Ten years ago, I would have had high confidence in these predictions — after all I was eventually right about SVG adoption, even if it took a decade. But the last few years have shown that web design is tightly...

At this time every year, Pantone announces its choice for Color of the Year for the coming 12 months. The last year has been uncertain, to say the least, and although a tentative optimism seems to be piercing the general gloom, it’s difficult to see how that can be expressed in color. On this occasion, for the first time, Pantone has elected to create a brand new color for its Color of the Year. Normally colors are chosen from Pantone’s extensive...

A few days ago, the big tech news was that Jack Dorsey was stepping down from his role as Twitter CEO to focus on Square, the payment processor he founded in 2009. Two days later, it was announced that Square will now rebrand under the umbrella of Block. Like Meta and Alphabet, Block is a parent company — Square will remain Square, just as Facebook is still Facebook. The only actual product name change is that of Square Crypto will now be known as...

It’s almost Halloween, so we were all expecting the odd scare, but little could have prepared us for the blood-chilling horror of Facebook CEO Mark Zuckerberg ‘acting’ amazed in front of a green-screened mockup of The Metaverse, during his keynote at the company’s Connect event. Zuckerberg — or The Zuckster, as I imagine he introduces himself when arriving uninvited to your birthday drinks — was in the process of announcing...

The web industry is beset by competing ideals and goals so that the simplicity of numbers makes sense to us: one is more than zero, two is more than one. When it comes to any metric, there is an understandable temptation to focus on volume. In some cases, absolute metrics make more sense than others. If your goal is to make money, then $1 is marginally better than $0, and $2 is marginally better than $1. However, even in ecommerce, some conversions...

In my experience, the biggest challenge that freelancers face — more than winning clients or setting prices — is project management; take on too much work, and you’ll start missing deadlines, take on too little, and you’ll start missing your rent. Some people are naturally organized; they rock up at their desk at 08:59, fully confident in what they will spend the next 8–12 hours working on. Let’s be kind and say that I am not one of...

Choosing to work for free, pro bono, gratis, without charge is something that most of us find ourselves doing at one time or another. Whether we’re filling a hole in our portfolio, there’s a friend or relative we feel beholden to, or because there’s an opportunity to aid a cause we value. Recently, I agreed to take on some work, free of charge, for a charity whose goals I share. Because it’s a cause I believe in, I enjoyed the idea of being...

Craft CMS is increasing in popularity, and as it does, the previously relatively scant range of plugins is growing rapidly. There are plugins for Craft ranging from simple field utilities to the full ecommerce solution provided by Pixel & Tonic — the makers of Craft. An early decision that has borne fruit for Craft has been the plugin licensing model. Paid plugins for Craft charge an initial license fee and then a reduced annual renewal...

On June 29th, GitHub announced Copilot, an AI-powered auto-complete for programmers, prompting a debate about the ethics of borrowed code. GitHub is one of the biggest code repositories on the Internet. It hosts billions of lines of code, creating an unparalleled dataset with which to train a coding AI. And that is exactly what OpenAI, via GitHub, thanks to its owners Microsoft has done — training Copilot using public repositories. The...

There is no shortage of places to buy fonts online, but the quality of what is on offer is variable, and the way of searching catalogs has remained largely unchanged since the first stores appeared decades ago. I Love Typography — a popular source of news about typography and type design since 2007 — has stepped into the marketplace, starting by inviting some of the world’s top designers to contribute to its new store, resulting in 40 foundries...

It’s fair to say that AMP (Accelerated Mobile Pages) is a controversial topic among web developers. AMP is a Google-guided technology that strips down web pages to a limited sub-set of tags to serve pages faster. It was developed as a web-based rival to native news apps from vendors like Apple. The controversy first arose when it was clear how much influence Google had over the conventions, essentially creating a tiered Web overseen by a single...