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By Christine Mark

Christine Mark is co-founder of Gravity Switch, a top agile web development firm in New England. Christine's brain, heart and soul are wired to solve problems of any sort—whether related to design, branding, messaging, business, marketing, people, and the list goes on. In her spare time, she enjoys working on fun projects with her husband, raising their four kids, singer / songwriting (her music can be found at XtineMark.com), and training for track and field (400 meter hurdles!).

Tech

7 Secrets for Building Great Client Relationships

A colleague recently said to me, “I’ve heard that you’re a client relations guru. Are there any tips or tricks that you have for starting to build up those relationships?” I always love a question like this—something that makes me stop and reflect. It’s true. Working with people and developing new (or existing) relationships is something I have a knack for. Even though I self-identify as an introvert, I love doing it because genuinely...

By Christine Mark | Nov. 05, 2018

Resources

WYSIWYGs and the End of Web Design As We Know it

With Squarespace (and similar platforms) out in the market, Do-It-Yourself website design just got more powerful. Here's what it means for website developers in terms of leveraging Squarespace as a development tool and in terms of adding value to what Squarespace cannot do. The web development pie, did it just get smaller? Back in the days when organizations used to spend oodles of dollars just for a CMS system and licensing alone (and this...

By Christine Mark | Feb. 18, 2014

How to Harness the Power of a Well-Cropped Photo

As a website designer, I’ve always been fascinated by design (of any kind) that “works” and why. Of late, I’ve become particularly appreciative of the power of photography to anchor a visually appealing design that tells the right story, triggers the desired emotions, engages the viewer, and enhances the content (whether by breaking it up or calling it out). This newly refreshed appreciation for photos really took root...

By Christine Mark | Jan. 28, 2014