Artificial intelligence. Just hearing the phrase has been a trigger for many in the technology world since that creepy Haley Joel Osment film circa 2001. But more recently, artificial intelligence and machine learning strike fear into the hearts of skilled workers for an entirely different reason: job security, or lack thereof. Smart-home devices, streaming services, self-checkouts, even Google searches are ways that artificial...

If a free trial model is executed well, it can become your new secret weapon for lowering your CAC (Customer Acquisition Cost) and increasing conversion rates. However, that level of success doesn’t come without its fair share of challenges. What if you lose money? How do you avoid freeloaders? Which free trial model should you choose?  If you’re looking to dive deeper into the free trial models that have swept across the SaaS industry,...

One of the biggest perks of a career in Web Design is the potential for working remotely. As long as you have access to Wi-Fi, you can basically work from anywhere, whether it be from home, a co-working space, or even the beach — the world is your proverbial remote oyster. Whether you’re new to the telecommuting game or a seasoned veteran, working solo comes with its own set of challenges and roadblocks. Design work, in particular, is a collaborative...

Are you experiencing full wanderlust with a side order of burnout in the first week of the new year? Has the post-holiday gloom got you down? Are you starting a new decade in your office, wondering if you’ll make it to the next? Would you love to see a bit of the world before you’re too old to enjoy it? Here’s the good (great) news: one of the best things about being a web professional is that we can pretty much work from anywhere — as long as there...

Designing mid-level feature pages is one of the hardest parts of building or revamping your website. How do you divide your business into neat, tidy sections? How many categories should you use? Does it make sense to combine this feature with that one? How do you find the optimal balance of text, images and graphics? What keywords should you target? Are you building these pages for humans to buy your products or search engine crawlers to rank...

In 2014, I was a busy, young software engineer working full-time for a tech company in London. On a quest to be hyper efficient, I was always was on the hunt for user-friendly tools that would streamline my workflows and cut back on paper usage, which proved to be a challenge. I fell right into a market gap when I needed to edit and modify PDFs but none of the tools on the market offered a user-friendly interface with the functionality I needed or wanted....