Jeff Kraemer

Jeff Kraemer ran his first usability test back in 2001; this was before screen-recording software, so recording the test meant pointing a VHS videocamera at the screen. Since then, he's spent time specializing in content strategy and instructional design, but he really loves being a UX generalist. Previously at Workopolis and Usability Matters, Jeff is now Principal UX Designer at FreshBooks.

How do you know when a design fails a usability test?

A handy technique I learned from the wrong job… Years ago, I spent an awkward patch of my career as an instructional…