Designer vs. Consultant: What’s the Difference?
A web designer or developer is someone who actually gets their hands dirty. They’re the ones who use coding and design skills to build a website from the ground up. Projects usually only last a couple months, unless maintenance services are offered afterwards. A web consultant is an advisor for those in need of or who already have a website. They can provide a one-time assessment to clients or work as a dedicated advisor and guide. Consultants specialize in the total landscape—from user persona research to optimization of a website and related marketing activities post-launch. As such, a web consultancy enables you to offer as little or as much as you’d like, unlike web design services which are a bit more rigid in nature. In fact, selling consulting as an add-on to your web design plans could prove quite lucrative in and of itself. Not only would you become a total end-to-end provider of website services, but this would help you retain clients over longer periods of time. Plus, as website builder tools grow more and more popular, you may find that many of the clients you would’ve easily sold design services to a year ago now confidently believe they can build a website on their own. And they have a point. Builders have greatly simplified the work that goes into creating professional-looking websites. What these builders haven’t been able to do, though, is teach everyone how to choose the right color palette for accessibility or the right typeface for mobile users. Nor do page builders explain the importance of things like security and speed in the grand scheme of SEO. They may remove the need for someone to do hands-on work on a website (at least in your clients’ eyes), but they haven’t taught these DIY users the why of it all.Take the Quiz: Are You a Designer or a Consultant?
I don’t mean to make this a completely black-or-white question. I believe that you can still build websites for a living while also providing occasional consulting to clients. Or vice versa. In fact, performing a mix of duties might be the perfect way to spice up your workday while bringing some much-needed stability to your income. Use the following quiz to shed some light on whether or not website consulting is a viable path for you: If you’re an implementer through-and-through, consulting isn’t a good choice for you. If you’re not happy with the job anymore, it’s time to look at another career path, like consulting. Consultants are inherently great at project management. If you don’t have the skills or interest, don’t go down that path. Small business owners would appreciate the guidance, but won’t be able to afford your services. Enterprise-level companies will want the total package from you, so unless you have an agency, it may be best to hold off on approaching them. If you’re not a people-person, consulting will be a very bad fit. Consultants aren’t just people-persons. They’re also know-it-alls (but in the good sense). Consultants are voracious learners. They have to be if they want to provide guidance that’s well-informed and valuable. Unless you plan on providing one-off consulting services to clients, planning to consult, design, and develop by yourself just isn’t sustainable.Is Web Consulting for You?
Not everyone is cut out for web consulting. And that’s fine. There are other ways to provide high-priced and recurring services to clients. Like selling website support or maintenance services. But if you’re unhappy with what you’re doing now, don’t let your discontent affect the quality of your work. Find a way to fix it by pursuing a career path that makes the most sense for you. Featured image via DepositPhotos.Suzanne Scacca
Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.
Read Next
3 Essential Design Trends, May 2024
Integrated navigation elements, interactive typography, and digital overprints are three website design trends making…
How to Write World-Beating Web Content
Writing for the web is different from all other formats. We typically do not read to any real depth on the web; we…
By Louise North
20 Best New Websites, April 2024
Welcome to our sites of the month for April. With some websites, the details make all the difference, while in others,…
Exciting New Tools for Designers, April 2024
Welcome to our April tools collection. There are no practical jokes here, just practical gadgets, services, and apps to…
How Web Designers Can Stay Relevant in the Age of AI
The digital landscape is evolving rapidly. With the advent of AI, every sector is witnessing a revolution, including…
By Louise North
14 Top UX Tools for Designers in 2024
User Experience (UX) is one of the most important fields of design, so it should come as no surprise that there are a…
By Simon Sterne
What Negative Effects Does a Bad Website Design Have On My Business?
Consumer expectations for a responsive, immersive, and visually appealing website experience have never been higher. In…
10+ Best Resources & Tools for Web Designers (2024 update)
Is searching for the best web design tools to suit your needs akin to having a recurring bad dream? Does each…
By WDD Staff
3 Essential Design Trends, April 2024
Ready to jump into some amazing new design ideas for Spring? Our roundup has everything from UX to color trends…
How to Plan Your First Successful Website
Planning a new website can be exciting and — if you’re anything like me — a little daunting. Whether you’re an…
By Simon Sterne
15 Best New Fonts, March 2024
Welcome to March’s edition of our roundup of the best new fonts for designers. This month’s compilation includes…
By Ben Moss
LimeWire Developer APIs Herald a New Era of AI Integration
Generative AI is a fascinating technology. Far from the design killer some people feared, it is an empowering and…
By WDD Staff