What Are Design Systems?
The easiest way to show you what a design system is (and why it differs from something like a style guide or UI pattern library) is to show you one of the most popular ones from the past decade. This is Material Design:
- A System that clearly explains the purpose and goals of it;
- A Foundation that breaks down the key elements of the UI and carefully describes how each should be designed;
- A collection of interactive Components that makes adding common UI elements to a website or app much easier;
- A set of Resources and tools that help designers correctly apply Material Design styles and standards to their websites and apps.
- Colors;
- Typography;
- Sizing and spacing;
- Imagery and iconography;
- Layout;
- Motion;
- Interaction;
- Data visualization;
- And so on.
But Can Design Systems Work for Freelancers?
This brings us back to our original question. My answer to that is yes… if your freelance business fits one of the following criteria:You Specialize in Designing Larger Websites
Truth be told, you won’t really benefit from using a design system if you design smaller websites (we’re talking maybe five or six pages total). Instead, you could just use a content management system or website builder to save and reuse global components and call it a day. For those of you who specialize in designing larger and more complex websites, you’ll certainly need a design system — even if it’s just you working on the project. The more pages you add to a site, the more chances you have to introduce an inconsistency. Having a design system laid down from the get-go ensures that any additions or updates can be handled with ease. And for websites of this size, you’re likely to have a lot of this revisionary work to do as your clients scale their businesses and, in turn, their websites.You Provide Monthly Maintenance
For many freelancers, the constant hustle required to find new website clients can be tiring. That’s why many of them offer monthly website maintenance plans to clients. The recurring and predictable revenue creates a safe buffer for designers while also making them an indispensable asset to clients. For those of you who provide this service, a design system would be very useful — even for smaller websites with just a handful of pages. If you take the time upfront to create a design system, future updates to the site will take much less time and require less effort as you’ll have pre-designed components and rules to guide you.You Have Plans to Scale Your Business
For some of you, your dream job is to work as a freelancer and have total autonomy and control for as long as possible. For others, the future looks a little different. Instead, you dream of building an agency, hiring a team of creatives to support you, and expanding into other profitable services and niches. If this sounds like you, then using design systems makes perfect sense. That goes for designing large websites and small. If you can get yourself into the habit of using designing systems that dictate how you design now, scaling up to an agency will be a breeze.You Have a Design or Marketing Partner
Many solo freelancers partner with other creatives to provide clients with more well-rounded solutions. It’s also good to know people who have skills unlike yours, so you have trustworthy recommendations to make when clients ask for help. Whether you actively work in conjunction with one of these partners or you simply hand clients off to them when you’re done, design systems would be really useful. This enables you to set the rules for your client’s marketing style and ensures that your partners can maintain consistency with them even if you’re no longer involved. This might not seem like it would be beneficial to you, but it is if and when those clients come back to you wanting more help (like a redesigned website or help with ongoing maintenance).Wrap-Up
There are tons of ways to work more efficiently and to produce better quality websites. That said, not every productivity hack, tool, or technique is going to be right for you. If you’re currently working as a freelancer and are intrigued by these design systems everyone’s talking about, carefully consider whether or not they actually make sense for you at this time. If they don’t, don’t sweat it. You can still take advantage of the basic principles behind them. Create style guides. Compile a set of standard components you use from site to site. And document all of your processes. These are best practices every designer should have in their back pocket. Featured image via Unsplash.WDD Staff
WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.
Read Next
24 Best Creative Portfolio Websites in 2023
For anyone working in a digital creative field, whether design, illustration, animation, video, or a combination of…
By Simon Sterne
15 Best New Fonts, September 2023
Nothing upgrades your designs like selecting the right font. It’s all too easy to fall into the trap of using the same…
By Ben Moss
Weekly Design News #1
Every Sunday we’re rounding up the best of the previous week’s stories from webdesignernews.com, and in this issue #1,…
By Louise North
The 20 Most Controversial Logos of All Time (Ranked)
When you hire graphic designers to create your company's logo, what do you expect? Professional designs, culturally…
By Robert Reeve
LimeWire AI Studio Generative Art App
If you’re looking for the most exciting way to launch a career in AI-generated art, then you’re in the right place.
By WDD Staff
20 Best New Websites, September 2023
Are you in need of design inspiration? Are you looking for the best websites designed in 2023 to pull ideas,…
The Dangers of Deceptive Design Patterns (And How to Avoid Them)
As web designers, our role in crafting user-friendly digital landscapes is critical. We are tasked with creating user…
By Louise North
10 Best Ecommerce WordPress Themes in 2023 [September update]
You plan to set up shop with an online store. You know there’ll be competition. And to compete with or beat that…
By WDD Staff
5 Marketing Tools Every Designer Needs
Yes, designers do need marketing tools. From freelance graphic designers who need to land more work to designers who…
Exciting New Tools For Designers, September 2023
At the end of another summer, we are all getting ready to knuckle down for some serious work in the fall. But we want…
Elon Musk calls LinkedIn ‘Cringe’—Announces Competitor
Elon Musk recently announced his intentions to create a direct competitor to LinkedIn. Musk’s grand plan is to make his…
Everything You Need to Know to Embrace the Y2K Design Trend
The turn of the millennium was a major cultural shift, and the Y2K aesthetic emerged as a visualization of what the…
By Simon Sterne