What’s New in Ecommerce, January 2021

Suzanne Scacca.
January 13, 2021
What’s New in Ecommerce, January 2021.
Ecommerce design may seem fairly straight-forward; you build an online store that showcases a company’s products or services and gives customers a quick and pain-free way to purchase them. While that formula will always hold true, ecommerce is undergoing some big changes, and web designers need to be prepared to keep up with them. This monthly ecommerce trends roundup will explore these new and evolving design, sales, and marketing trends.

1. Calmer Color Palettes

Although we’re not likely to see this trend go near the sites for big box stores, it’s something smaller ecommerce companies are adopting. And with good reason. As consumers become wary about how much money they’re spending, they don’t need to feel pressured or rushed into a purchase. And ecommerce sites that employ calmer color palettes — like pastels and earth tones — will do a better job of putting their customers at ease. Bicycle saddle manufacture Brooks England shows how this trend plays out in ecommerce design: Ecommerce trends - calmer color palettes like the one used by Brooks England It’s not just outdoors or sporting goods companies that can use more natural-looking colors, either. CBD product vendor Cannaray is another company that uses a more subdued color palette: Cannaray ecommerce website colors Really, any store that wants to do a better job creating satisfying experiences for customers and gaining their long-time loyalty should consider toning things down with color.

2. No-rush Shipping Rewards

For years, we’ve seen consumers go crazy for brands that offer free and fast shipping. But thanks to the surge in online shopping in 2020, ecommerce companies, their shipping partners, and delivery service providers just haven’t been able to keep up with the pace. When customers are unhappy with slow deliveries, they’re going to go to social media and review sites to bombard brands with complaints, as has been happening with Loft since November: LOFT customers on Twitter upset about shipping delays Although many ecommerce stores still don’t inform customers ahead of time about these delays, we’re starting to see a new checkout trend. Here’s how Gap is encouraging and rewarding customers for choosing no-rush shipping: Gap's reward for customers that choose no-rush shipping Amazon is another ecommerce site that encourages no-rush shipping at checkout with a reward: Amazon offers a reward at checkout for customers that select no-rush shipping Not only does this set better expectations for customers before they finish their purchases, but it encourages everyone to slow down a bit so that ecommerce companies and their shipping/delivery partners can keep up.

3. More Human and Empathetic Assistance

Each year, design trend roundups suggest that AI will play a greater role in web design. While that may be true for things like the search bar or personalized recommendations, ecommerce sites are pulling back the reins on automated support and assistance. Best Buy, for instance, offers customers the option to “Shop with an Expert”: Best Buy invites customers to shop with an expert to make things go more smoothly After shoppers go through a quick survey, they’re given a variety of options — based on their own level of comfort and convenience — to work with the expert: Best Buy customers choose how they want to work with shopping expert Something that might’ve been left in the hands of a self-service quiz or automated chatbot is being given the human touch once more. We’re seeing a similar trend with retailers like Warby Parker. While it still offers a virtual AR try-on, the main navigation actually emphasizes the home try-on option: Warby Parker gives online shoppers ability to try 5 pairs of glasses on at home Again, this is another example of ecommerce companies becoming less reliant on automated support to give their customers a better and more confident shopping experience.

Wrap-Up

Ecommerce trends are always evolving. Sometimes it’s due to new technologies. Other times it has to do with what’s happening in the world around us. And sometimes it’s simply to keep up with changing consumer expectations. Stay tuned as we explore new and emerging ecommerce trends in the coming months…

Suzanne Scacca

Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.

Read Next

30 Most Exciting New Tools for Designers, 2023

As we near the end of 2023, we wanted to take a look back over all the tools we collected over the past year, to pick…

3 Essential Design Trends, December 2023

While we love the holidays, too much of a seasonal theme can get overwhelming. Thankfully, these design trends strike a…

10 Easy Ways to Make Money as a Web Designer

When you’re a web designer, the logical way to make money is designing websites; you can apply for a job at an agency,…

The 10 Most Hated Fonts of All Time

Remember when Comic Sans wasn’t the butt of the jokes? Long for the days when we actually enjoyed using the Impact…

15 Best New Fonts, November 2023

2023 is almost over, and the new fonts are still coming thick and fast. This month, we’ve found some awesome variable…

Old School Web Techniques Best Forgotten

When the web first entered the public consciousness back in the 90s, it was primarily text-based with minimal design…

20 Best New Websites, November 2023

As the nights draw in for the Northern hemisphere, what better way to brighten your day than by soaking up some design…

30 Amazing Chrome Extensions for Designers and Developers

Searching for a tool to make cross-platform design a breeze? Desperate for an extension that helps you figure out the…

Exciting New Tools for Designers, November 2023

We’ve got a mix of handy image helpers, useful design assets, and clever productivity tools, amongst other treats. Some…

The Dangers of Doomscrolling for Designers and How to Break Free

As a creative professional, navigating the digital realm is second nature to you. It’s normal to follow an endless…

From Image Adjustments to AI: Photoshop Through the Years

Remember when Merriam-Webster added Photoshop to the dictionary back in 2008? Want to learn how AI is changing design…

3 Essential Design Trends, November 2023

In the season of giving thanks, we often think of comfort and tradition. These are common themes with each of our three…