With the explosive expansion in the use of tablet computers and smartphones for web searches, why are so many SEO experts unable to look beyond desktop development? Is it because developers do not feel the need to duplicate their efforts, or does the answer lie in the clients' and employers' unwillingness to swallow the extra expense? If more users are searching for businesses while on the go (e.g. local restaurants, car insurance claims,...

Since the advent of the first web search engines, designers and developers have struggled with issues of how to increase their placement on a search engine results page. With the major search engines (Google, Bing, etc.) unwilling to reveal their ranking algorithms — protecting them from "black hat" search engine optimizers attempting to game the system — "white hat" search engine experts must play a constant guessing game to determine...