On the surface, this is the story of how Asana went from a logo with three circles to a logo… with three circles. But like most things that seem simple at first blush, there’s a lot more to this story than meets the eye. Our evolved logo — a symbol of collaboration and shared energy — is the cornerstone of our new brand identity: a total rethink of how we present ourselves to the world. But more than that, it’s the end result of...