
Keeping UX Simple with Anticipatory Design
With web users increasingly time-strapped and suffering from information overload, there’s definitely a sense of relief when encountering a site where “less is more”, with fewer pages, fewer choices, and less to do than on your average site. One way to simplify things for visitors to a website is to use anticipatory design, and here I’ll take a look at how it can work for you. What is anticipatory design? Aaron Shapiro from Huge defines...