John MacPherson
John Macpherson is a Designer / Developer based in the cold yet beautiful city of Aberdeen, Scotland. He works for Media Surgery who provide web design and marketing services. He also has a side project with video tutorials in which helps people build more successful websites. Personal ramblings can be found on Twitter - @johneemac.
Perfect your calls to action with the right words
Words are hugely powerful. They are what mostly make up the Web. Without copy the Web would be nothing. Yet in many…