Tom Starley

Hi, I’m Tom! A UX and UI specialist, founder and Managing director of Smoof. I’m passionate about increasing conversion and revenue for growing online companies through expert UX/UI design and consultancy. I have a passion for helping you embrace the benefits of design thinking. Find me @tomstarley
Improve Your UX With a Niche Approach.

Improve Your UX With a Niche Approach

Mass appeal is a myth. I know that goes against what we’d all like to believe, and your eternal optimist inside…
By Tom Starley
15 Psychology Hacks that Boost UX.

15 Psychology Hacks that Boost UX

There loads of things that subconsciously sway our decision making everyday, subtle psychological influences working…
By Tom Starley