Articles by Kendra Gaines

It's the first quarter of 2013 and everyone wants to be the person to tell you what's next. I'm not sure what we all gain from it other than a solid "I-told-you-so", but you've probably read many articles telling you what's happening for 2013....
There are two main reasons people utilize the web: to share things and to be informed. Sure, we could pick up a newspaper or switch on the television, but I'd argue that it's much easier to whip out your phone or laptop to find info. The wonderful...
The popularity of shopping for items online is greatly increasing. If you ask me why I like to shop online, it's because I have pretty solid control over my purchase. I get to have time to open up another tab and read up on reviews from other folks....
We are very visual beings. We like to see it to believe it. And sometimes we don't trust our brain as much as we trust our eyes. Making decisions is often easier when you see something rather than if you take in a bunch of information about that something. ...
It's the trend that people are calling for this year. But it's really a trend that's been here for the past couple of years. Typography is a concept that's been practiced for many centuries. And it's one that's going to stick around for years to...
In order to be a great designer, you need to be on top of the trend before it becomes a trend. Being able to have this sense of what's going to take off is key in creating a wonderful product. You're recognized for being one of the 'firsts' and you're...
For a while now, designers have been absolutely infatuated with all things subtle. We love subtle patterned backgrounds and intricate decorative elements; we are even into the muted color palettes. We forgot about going bold for a minute,...
Musicians and bands are frequently young, and usually working within a tight budget, often funding promotional material from their own pockets. As a result they're one group of people who try their hardest to stay within a budget. Most times,...
There's just something about vector illustrated websites; they're fantastical and breathtaking; they're exciting and bold. Designers are able to create worlds and people that only exist in dreams. If you're a hardcore Photoshop junkie...
Some promotional strategies start and end with Facebook or Eventbrite. Most event planners don't go far beyond posting the event and maybe asking a couple sources to do the same. Sometimes people use newspapers or community calendars and...
For some web designers, the process of creating a website for someone comes easy. You get a chance to really visualize how you feel about a company or client. However, one of the hardest things for almost every designer is creating a site for themselves....
The way that we that we navigate our websites is extremely important. The reason being that the user experience and the way in which they interact with the website makes or breaks the usability of the website. If someone cannot get around on your...