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Articles by Kendra Gaines

There's just something about vector illustrated websites; they're fantastical and breathtaking; they're exciting and bold. Designers are able to create worlds and people that only exist in dreams. If you're a hardcore Photoshop junkie...
Some promotional strategies start and end with Facebook or Eventbrite. Most event planners don't go far beyond posting the event and maybe asking a couple sources to do the same. Sometimes people use newspapers or community calendars and...
For some web designers, the process of creating a website for someone comes easy. You get a chance to really visualize how you feel about a company or client. However, one of the hardest things for almost every designer is creating a site for themselves....
The way that we that we navigate our websites is extremely important. The reason being that the user experience and the way in which they interact with the website makes or breaks the usability of the website. If someone cannot get around on your...
When creating website designs, it's almost impossible to leave out icons. They help visualize pieces of copy and are absolutely necessary in a detailed and consistent website. Icons create a heightened user-experience and are typically...
Landing Pages are used for many different things. Some of us have products to sell. Many of us have apps to sell. Some of us just want to let the world know about our products or services. Landing Pages are extremely important when done correctly...
Being in love is great. It's often a crazy journey where you find out much about your partner and especially yourself. The beginnings of a relationship may be the most exciting, but once that's all done, it's time to take the big step; it's time...
A long time ago, on a website not that far away, you'd be welcomed by a web page that didn't have much on it. It maybe had a logo or picture  and a button or link telling you to 'enter' the site you just visited. If you were really neat, you maybe had...
If you're looking to set up a website there are a multitude of options. With no budget or time restrictions the choice is clear: design a bespoke site from the ground up. However, in the real world that's often not a possibility. Sometimes we need...
Recently, I ran into a client that wanted to redesign their company's website. It was made using Flash, and of course wasn't viewable on many smartphones. The site also lacked a central focus and could use a total overhaul; a redesign here was...
Not every company or designer has a lot to say. There are people who believe in letting a product or service speak for itself, and there are some folks who just downright don't talk much. Sometimes this can translate over to the web via sites that...
With the right fonts, we can do anything, and create anything. Fonts help portray a mood or emotion. Your font choice can make or break your designs, so you must careful in choosing the right one. Typography matters not just because it looks good,...
Working with clients can be tough. There can be a lot of back and forth communication and many requirements. Every client has their different level of standards and can make bouncing from project to project a bit difficult. One client's idea...