Variety Ain’t Just a MagazinePeople love their bandwagons. While some people are set on going their own way, and others are set on going whatever way is opposite the majority, most love a trend. This isn’t necessarily a bad thing. In web design, trends have been used to teach basic design principles, help new technologies catch on, oppose bad practices, and so on. Sure, adopting a design trend without clearly understanding what it’s for has caused some issues. However, I’d say that overall, trends have pushed the web forward. The fact that a whole lot of websites end up looking almost exactly the same is probably just the price we pay. That all being said, I have seen a lot more variety this year than in previous years. Maybe that’s because I was looking for it, though I doubt it. I’ve always looked for variety, and it has occasionally been darned difficult to find. And then maybe it’s because we have a wide variety of trends now, and people are getting on board with all of them. Perhaps that’s the future of web design: if we eventually create hundreds or thousands of distinct aesthetic trends, we’ll get some variety by the sheer force of statistics. I can think of worse futures for the industry. All around, I think we’re in for interesting times, and a lot of debate. I personally can’t wait.
Ezequiel Bruni is a web/UX designer, blogger, and aspiring photographer living in Mexico. When he’s not up to his finely-chiselled ears in wire-frames and front-end code, or ranting about the same, he indulges in beer, pizza, fantasy novels, and stand-up comedy.