Understanding Functional Minimalism
Many webs designers are convinced that minimalism is all about aesthetics. They see a website like Hugeinc.com and assume that the minimalist appearance is all about making the website as attractive as possible.
The Functional Rules of Minimalist Web Design
For a while, minimalism was the most popular style for a website. During 2018, in particular, minimalist web design soared to the top of the designer demand list, as companies fell in love with a combination of white space, simple navigation and bold text. While now, there are other design trends stepping into the industry, designers can still benefit from exploring some of the essential rules of functional minimalism. After all, visual complexity has been proven to damage a person’s perception of a website. Additionally, a study conducted by the EyeQuant group found that a clean and simple design can lead to a lower bounce rate. Minimalism gives viewers less to contend with on a page, which can allow for a simpler and more straightforward experience. Additionally, a clean website can also drive additional benefits, including faster loading times, better responsivity between screen sizes and more. Because you’re only using a few images and well-spaced text, you can even experiment with different strategies, like graphics and dynamic fonts. Look at the Manuel Rueda website, for instance, it’s a great example of how a minimalist design can be brimming with activity.
1. Focus on the Essentials
First, just like when designing a landing page, designers need to ensure that they’re concentrating only on the elements in the page that really need to be there. This means removing anything on the website that doesn’t support the end-goals of the specific page that the viewer is using. Any pictures, background noise, buttons, or even navigation features that aren’t going to support the initial experience that the visitor needs, must go. Think about what’s going to distract your visitors from the things that are important and concentrate on giving everything a purpose. For instance, the Plus63.org website instantly introduces the visitors to the purpose of the website, then allows users to scroll down to get more information. The data is spread clearly through the home page, pulling the viewer into a story.
2. Embrace the Positives of Negative Space
Negative space is one of the fundamental components of good minimalist web design. Every part of a good website doesn’t need to be filled with noise to make a difference. White, or negative space can help to give your viewer the room they need to fully understand the experience that they’re getting. From a functional perspective, it’s the difference between placing someone in an overflowing storage container and asking them to find what they need or placing them in a room where items are carefully spaced out, labelled, and waiting for discovery. The Hatchinc.co website uses negative space to ensure that information is easy to consume. You can find the different pages of the site easily, the social media buttons, and the newsletter subscription tool. Plus, you get a chance to see some of the work behind the site.
3. Make it Obvious
One of the biggest problems that consumers have encountered in recent years, is the concept of “choice overload”. Whether you’re in a store, or on a website, you’re never sure what to do first. Do you check out the blog posts on the site to learn more about the authority of the company? Do you visit the “About” page, to see where the brand come from? Do you head to their product pages? As a designer, functional minimalism can help you to make it obvious what your audience should do next. As soon as you arrive on the AYR.com website, you’re not overwhelmed with choice. You can either head to your bag, “shop now”, or check the menu.
4. Simplify the Navigation (But Don’t Hide It)
The AYR.com example above brings us to another concept of functional minimalism. While minimalism and simplicity aren’t always the same thing, they should go hand-in-hand. When you’re designing for functional minimalism, you should be concentrating on helping visitors to accomplish tasks as quickly and easily as possible, without distraction. That means that rather than overwhelming your audience with a huge selection of pages that they can visit at the top or side of the screen, it may be worth looking into simpler navigation options. A single menu icon that expands into a full list of items remains a popular design choice – particularly in the era of mobile web design. For instance, look at the simple menu on newvision-opticien.com.
5. Set Great Expectations with the Top of the Screen
Functional minimalism can also help today’s designers to more quickly capture the attention of their visitors from the moment they click into a website. The content that’s visible at the top of the page for your visitors is what will encourage them to take the next step in their online experience. Make sure that you’re providing something that keeps your audience interested and gives them the information they need. That way, you’ll lower the risk of high bounce rates for your clients, while also taking advantage of minimalism’s ability to deliver quick access to information for your audience. At the top of the page, the Kerem.co website instantly introduces the visitor into what the website is all about, and what they should do next.
6. Use Functional Minimalism in the Right Spaces
Remember, functional minimalism isn’t just for home pages. Depending on what you want to accomplish for your client, you could also embed the components of minimalism into landing pages, portfolios, and squeeze pages too. After all, when there’s less clutter and confusion on a page to distract a potential audience, there’s a greater chance that your visitors will scroll to the bottom of the page and complete a conversion. For instance, look at how simple and attractive the Muzzleapp.com landing page is.
Minimalism Can be Functional
A minimalist design isn’t just an aesthetic choice. The right aspects of minimalism can simplify interfaces on the web by eliminating unnecessary elements and reducing content that doesn’t support an end goal. The key is to ensure that you’re focusing on a combination of aesthetics and usability when creating the right design. An easy-to-navigate and beautiful website can be a powerful tool for any business.WDD Staff
WDD staff are proud to be able to bring you this daily blog about web design and development. If there's something you think we should be talking about let us know @DesignerDepot.
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