Paula Borowska

Paula is a freelance web designer who documents her travels with photos and words. She works with small companies to help them create products that change the lives for their customers all in the hopes of gaining more customers and retaining their current ones longer.

7 Design Myths That Will Wreck Your Site

When I was a junior designer I made plenty of mistakes. I believed false assumptions mostly because I did not have the …

Color is one of the key elements in any design system. On websites or in apps, color can be used in a variety of ways: …

I am always looking for inspiration, for great design that challenges convention. This post is all about unique layout …

Happy Thanksgiving to all our American readers! Animation is nothing new in digital interfaces. They have had an inter…

Did you know that the term “onboarding” comes from the HR department and refers to new hires acquiring necessary skills…

Affordance is a term originally coined by a psychologist, J.J. Gibson, in the 1970s. He defined it as the relationship …

Shopping on a mobile device can be a nightmare. It’s possible however, to create a smooth and delightful shopping exper…

Mobile apps are becoming increasingly refined: Where once an app performed numerous functions, now there are apps that …

Material Design is Google’s new visual design language. It was introduced at the 2014 I/O Conference in June, and it’s …

We’ve all interacted with an app walkthrough at some point or another. Heck, some of us designed them. But when you tak…

User testing doesn't have to be difficult at all. I'm going to talk about three lean research methods that are neither …