Jason Mark
@JasonOnDesign: co-founder of Gravity Switch, frequent contributor to popular nerd blogs, and dynamic speaker on topics such as web & mobile development, graphic design, and project management. In a past life he was one of the first professors to teach internet strategy and web design at a graduate level.
His passion? Helping people "take it to the next level".
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Sub-branding vs. brand fragmentation, which should you choose?
Designers commonly offer numerous services and products, from straight design consultation, to side-projects, and apps.…
By Jason Mark
The 10 commandments of documentation
Toyota is well-known as the most efficient organization on the planet outside of the human body, and one of their…
By Jason Mark
Design = emotions + usability
While fine art is a subjective field, graphic design is more formulaic in its fundamentals. An effective design should…
By Jason Mark
4 essential rules of effective logo design
A logo is an essential part of your company brand. It works together with elements such as your website, collateral,…
By Jason Mark
Is mobile in decline?
Mobile web traffic almost doubled in 2012, but that growth slowed dramatically in 2013 and mobile has even lost market…
By Jason Mark