One of the most powerful tools we have in web design is consumer and industry data. It’s like a gauge that tells us whether we’re still heading in the right direction or it’s time to change course and adopt a new strategy or approach. Unless you’re combing the web for the latest news and reports in the areas of design, marketing, and SEO, it’s easy to miss this pertinent data. So, in this roundup, I’m going to take care of that for you....

One of the problems with coining a term like “user experience” or its acronym counterpart “UX” is that it opens up the floodgates for other trendy experience-related acronyms to enter the web design lexicon. CX, DX, EX, HX, JX, PX, UX, (U)XD... Is all of this really necessary though? While I don’t think you need to go adding EX or JX to your vocabulary anytime soon, it’s still a good idea to educate yourself on what these X acronyms...

Inclusive web design is more than just building a website that’s accessible for impaired individuals. Inclusivity means creating an environment (physical or digital) that’s welcoming of all people regardless of their: Age; Race; Ethnicity; Gender; Sexual orientation; Socioeconomic status; Body shape; Physical or mental impairment; And so on… But let’s be honest: it’s not always easy to find photos that feel inclusive —...

One of my mottos in life, and in business is this: “If Google tells you to do something, you better get it done.” And when it comes to using HTML meta tags for SEO, none of us should be messing around. That said, you know how it is with Google search. The algorithms are always changing and what Google deems important one year easily falls by the wayside the next. Which is why some of the meta tags you might run into are nothing more than legacy remnants...

It’s always good to have a set of guidelines to follow when designing a website — especially if you have little to no user data to go on. Over the years, we’ve been introduced to tons of these guidelines and design trends; some of which have fallen out of favor while others have persisted over the years. One of those web design guidelines that’s persisted is the F-pattern. But is it still relevant today, what with mobile-first design practices?...

To be clear, there’s nothing wrong with Google Fonts. In fact, there are tons of reasons to use Google Fonts in your projects: they’re free to use, licensing is simplified, and they generally load pretty quickly on the web. But what if you want to shake things up and give other options a try? You can! The only problem is that there’s a bunch of them, which can make finding the right typeface for your project a tedious chore if you don’t know...

If you’ve ever moved from one home to another, you know how difficult it can be to get rid of things you’ve owned for years. While digging through your closet, you find an old pair of pants you used to wear all the time despite the growing holes in the knees. But you tell yourself, “Maybe I’ll wear them around the house when it gets warmer” or “I bet the grunge look will come back in style”. It’s easy to make these kinds of justifications...

When Tim Berners-Lee gave us the WorldWideWeb in 1990, it was the first and only web browser. But it didn’t remain alone for long. Even in those early days of the web, there was plenty of competition for web browser market share: Mosaic, MidasWWW, SlipKnot, Arena, Netscape, and Internet Explorer emerged around that time, too, and duked it out for the top spot for the better part of a decade. So, if there’s always been a battle of the browsers,...

You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life. That said, you can’t...

Over the last few years, everyone’s been talking about Dark Mode. It’s said to boost productivity and focus while reducing eye strain. It’s also supposed to be better for your battery life. But is that the whole story? Research into the matter suggests that Dark Mode might not be so healthy for us after all. Today, I want to take a look at what the data suggests and how you can use this information to determine how and when Dark Mode should be...

Whenever a hiring boom like this happens, you have to consider how it could work against you. Sure, there are more job openings. However, that means that more UX designers (and designer wannabes) are going to come out of the woodwork, trying to snag up the highly coveted gigs. So, let’s assume that you’re all starting from the same place: with the baseline skills UX designers are expected to have like empathy, user testing, and wireframing....

As a web designer, you may be starting with little to no data of your own. It’s not until a website has launched (or relaunched) that you can start gathering real analytics on its performance. Even then, it can take awhile to draw any meaningful insights from it. So, in many cases, what web designers are working with before and while they design a new website is industry data: audience insights; competitive research; keyword analysis; Google...

There’s nothing nice about asking the question “How old is too old to …?” So, I’m going to start by getting the answer out of the way, right now:  You’re never too old to…  …become a web designer… …transition from web designer to UX designer… …become a full-stack designer-developer powerhouse… …or do whatever the heck it is you want to do. Whatever your goal might be, age isn’t going to hold you back. The only...

It sort of feels like our lives are nothing more than an endless string of decision-making, doesn’t it? You go to the grocery store and half an aisle is dedicated to olive oil. Or cereal. Or yogurt. Then, you go home and your streaming services give you literally hundreds of options for horror movies. Or documentaries. Or TV shows. And it doesn’t get any better online. Decision fatigue happens when you put your consumer in the position to choose...