Suzanne Scacca

Suzanne Scacca is a freelance writer by day, specializing in web design, marketing, and technology topics. By night, she writes about, well, pretty much the same thing, only those stories are set under strange and sometimes horrific circumstances.

The Journey to a 4-Hour Workweek: Work Less and Accomplish More

I recently began reading The 4-Hour Workweek by Tim Ferriss and have been blown away by what I’ve learned so…

Designing Mobile Websites for Voice Search

In January 2018 alone, consumers conducted over 1 billion voice searches. By 2020, it’s estimated that 30% of all…

Grow Your Design Business with Lead Magnets

All of the work you do to grow your web design business requires an investment of time and energy. And if you do this…

The Right & Wrong Way to Use Templates

I’m a big fan of templates. They’re an essential part of any productive designer’s workflow and they can also be really…

Quiz: Could You Become a Design Consultant in 2019?

According to a recent QuickBooks survey, the #1 reason freelancers go into business for themselves is because it lends…

Common SEO Mistakes (and How to Fix Them with Design)

SEO is a complex matter and one that web designers and developers might feel is best left to copywriters and search…

How Images Could Be Your Secret SEO Weapon

Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google…

Unique Ways to Integrate Social Media into Web Design

There’s something very special about social media marketing and how it compels consumers to engage with it. The…

5 Ways to Design for a Local Audience

In a recent post, I discussed how caution needs to be taken when designing websites for a global audience. Different…

7 Ways To Design for a Global Audience

Before you ever sit down to design a website for a client, you develop user personas that are representative of their…

Should You Sell Website Support or Maintenance Services?

By now, you’ve likely encountered and worked your way out one of the more common problems freelancers face. In moving…

Project Management Templates: The Key to Improving Your Workflow

Last year, Rachel McPherson shared 9 ways to organize successful creative projects. It’s a very useful article that…

11 Must-Have Apps for Web Designers

One of the perks of freelancing is that you can work from pretty much anywhere. However, the pressures of staying…

The Freelancer’s Guide to Paying Tax

When you take the leap into freelancing and self-employment, it’s really exciting at the start. Eventually, the…

Local vs. Global Web Design: How to Reach the Right Audience

Businesses have more options today in terms of how they get their goods and services out to customers: strictly…

How to Build Client Loyalty

Web designers are some of the hardest working people I know. Which is why I don’t envy them having to design websites…

How to Tackle a Redesign

Stepping into a website that’s already well-established isn’t always easy. For starters, you have to be careful about…

Take a Stress-Free Vacation This Summer (and Keep Your Business Running)

An OnDeck Vacation Study reported that only 57% of small business owners planned on taking a vacation last year.…